Sound like you?

You’ve come to the right place. In this article, you’ll get ten ideas to boost your conversions and sales in 2024.

Feel free to use this menu to skip ahead:

• PDF
• eBook
• Video
• Audio
• Webinar
• Mini-course
• Quiz
• Content upgrade
• Challenge
• Strategy session

Okay, let’s get started!

What is a lead magnet? 

A lead magnet is a free resource or offer that’s used to get contact details from people who could eventually become paying clients. The lead magnet offers something valuable in return, such as a blueprint or mini course. 

A recent report found that 50% of marketers who use lead magnets in their email marketing have higher conversion rates than those who don’t, so they’re definitely worth it. 

Wondering what the most popular lead magnet is? 

eBooks. 

In fact, 27.7% of marketers use them. (And we’ll go into that more in a bit).

Ultimately, your lead magnet should offer your audience a “quick win” that’s highly relevant to their needs AND your offer as a coach. 

So, let’s say you’re a coach who helps people cut sugar out of their diets. 

In that case, you could create a lead magnet about one habit they can build today to eat less sugar.  

Thankfully, offering a lead magnet isn’t complicated. If you already have a website, you can create an opt-in form or pop-up there, like mine:

You can then include your opt-in form in blog posts and on webpages. 

And if you have business accounts for your coaching on social media, it’s the same deal:

The idea here is to use actionable language that makes people want to learn more. 

For example, in my opt-in, I talk about helping people start a profitable business. 

Now you know what a lead magnet is. But what type of lead magnet should you create? Here are 10 ideas.

PDF

What’s a PDF lead magnet? It’s an asset you deliver in PDF format; such as a blueprint or a checklist. 

And here’s the great thing about PDFs: People are short on time, and they want a quick solution to whatever challenge they want you to help them with. 

That’s part of what makes PDFs so valuable: 

In just a few pages, you can outline a strategy to guide people to the kind of “first win” they’re looking for – whether that’s landing their first freelancing client or optimizing their dating profile.

Here are a few different types of content you could include in a PDF:

• A checklist for creating [blank] 
• A blueprint to [blank]
• [#] of recipes/tools/products to [blank]
• A foolproof strategy to avoid [relevant pain point or challenge]
• A roadmap to [blank]

Some of my own lead magnets include a PDF that outlines the three biggest mistakes people make when they sell online courses…

And a 4-step system to help more people find you every day: 

And at the end of your PDF, include the next step people can take to go even further toward their goals. 

For example, you could encourage them to book a call with you to discuss their progress and what they’re ultimately aiming for. 

Here, the idea is to make it clear that your lead magnet is just the beginning of the value you offer. As a paying client, they’d have access to your time and expertise that could 10x their results. 

eBook

As I mentioned earlier, eBooks are popular lead magnets.

Here’s the thing with eBooks, though…

I’m not a huge fan of eBooks as lead magnets. The thing is: people don’t read them because they tend to include a lot of information. In other words, your subscribers will become overwhelmed and most likely not use your lead magnet at all.

That’s why, if you use an eBook as your lead magnet, you have to find a balance between an eBook that’s so short that it feels incomplete and an eBook that’s so long that you lose your readers halfway through.

So, before you create this type of asset, think about this…

How can you make your eBook as easy to read and implement as possible?

One way is to divide it up into lots of sections with short paragraphs as if you were writing an article. That way, people can skip to the sections that interest them the most. 

And speaking of which, if you’ve already written articles on a particular topic, this is a great place to start writing an eBook. 

You can use your previously-written content as a starting point and fill in any gaps as needed.

Another thing that can help you create a valuable eBook? 

Write as people speak. 

Your eBook isn’t the place to use big fancy words. Your goal is to help people get results, so focus on that. 

If the text is dense or hard to read, it’ll be much more difficult for people to focus on the advice you’re trying to provide.

A few types of eBooks you might use as lead magnets are: 

• Recipe guides
• Workbooks 
• Guidebooks 
• Research papers 

Once your eBook is ready, though, sharing it isn’t complicated. In fact, you can upload it to WordPress and share the link directly from there.

Video

People love watching video content, so this is a great lead magnet idea to go with. Not sure what topic to choose? 

Think about one specific thing that people want to learn about or struggle with in your niche. 

For example, if you’re a… 

• Dating coach, you could create a video about the top five mistakes to avoid to make a great first impression. 
• Coach who helps people nail their personal style, you could talk about what colors to wear based on their skin tone. 
• Health coach, you could share one, effective ab workout that will help people get results. 

 You get the idea…

Just make sure that whatever you choose is super relevant to your target audience. 

Think about how your video can help your prospective clients take a step towards the bigger goal they need your help attaining. 

After all, they’re coming to you with a challenge, and your job is to show them that you have the solution. 

Because ultimately? 

THAT’S what they want from you. 

They’re not concerned about how pretty your lead magnet is or what fonts you use. 

Those are a part of your business, but remember: They’re not the most important thing. 

The most important thing is showing your audience that you can take them from A (where they are) to B (where they want to go).

And the good thing about video content is that, if you’ve done a livestream about a particular topic, there’s no reason why it should go to waste. 

You can repackage and share it with prospective clients as your lead magnet. 

All you have to do is upload it to a video-sharing platform like YouTube or Vimeo, add the link to your marketing content, and you’ll be good to go.

Audio

Audio is another powerful lead magnet idea. And one reason for that is because people spend a lot of time on the go. 

And with audio, they can use that time to learn things that’ll help them reach their goals – whether they’re driving to work, walking, or in a doctor’s waiting room. 

This is a highly engaging content format, too. For example, 36% have made a lifestyle change because of a podcast. 55% have made a purchase based on a podcast ad, which indicates that audio audiences are open to learning about paid offers through audio. 

Wondering what you should share in audio format?

Here, it’s the same deal as with any other lead magnet: You want to offer value with a relevant quick win. 

So, for example, you could provide an exclusive podcast episode that’s only available to email subscribers. 

A few other audio lead magnet ideas include: 

• A guided morning meditation for [blank]
• A strategy lesson to [blank]
• A manifestation mantra for [blank] 
• An example coaching call for people who want to achieve [blank]

Remember to segment into the next step of your sales funnel at a few points throughout your audio recording. For example, promote your sales calls or get people to sign up for a free masterclass to learn the full strategy of what you offer. 

And once it’s ready, you can upload your audio lead magnet to WordPress and share the link from there.

Webinar

Webinars or masterclasses are basically a sales presentation of what you offer as a coach. 

They’re typically 30-60 minutes long, and the idea here is to show the “what” – the what is the offer you sell. At the end of your webinar you then sell the “how” or how you help your clients achieve the goal they want.  

For example, if you’re a health coach, you’d show people the overview of your strategy for cutting out sugar in the next month. 

Your paid coaching then walks them through the specific steps.

Are webinars effective, though? Let’s look at a few stats:

• The conversion rate for webinar landing pages can surpass 50%
• The quality of leads coming through webinars is “above average,” according to over half of marketers 
• 95% of marketers say webinars improve their marketing performance

I personally love webinars – they’re a key part of a great sales funnel. You can bet that those who sign up and watch a webinar are interested in what you have to offer. Your webinar helps them get to know you, build trust, and decide whether your offer is for them or not. 

Okay, so webinars work. But how do you set them up?

There are great tools you can use, like EverWebinar. This tool helps you automate your webinar delivery so that people can watch it on a set date or on demand. 

And if you need more guidance, I talk about the lessons I learned from personally making over $1 million in webinar sales here:

Mini-course

Mini-courses are a way to give your prospective clients a taste of what they could gain from working with you. 

So, as with any other lead magnet, you want to give people a specific result with your course. And no matter what that is, make sure it’s something your ideal clients are actually interested in.

However, make sure you don’t make your audience feel like your course covers everything. In that case, they might think they have everything they need and not realize there’s much more they need to learn to get the results they want. 

You can increase how valuable your mini-course appears in your potential clients’ eyes by showing the price you’d typically charge for it, like “$200 value.”

For example, a few course ideas are a…

• Series of ab workouts 
• Course that shows people how to create better visuals for Instagram
• Course that teaches one strategy for figuring out your dream job

Not sure how to create an online course people actually WANT to sign up for? 

Most importantly, make the goal of your course clear – to achieve the first milestone of whatever bigger goal your audience wants to achieve. Then, create bite-sized lessons that are easy to implement. 

You can deliver your course as audio, video, emails that are automatically sent out over a period of time, or PDF files. 

I cover this topic in depth right here.

You can upload your mini-course on WordPress, a course platform like Teachable, or YouTube. 

Quiz

Quizzes are a popular lead magnet idea to get more email signups. 

Here, the idea is to ask people questions about a relevant topic that matters to them. 

For example, if you’re a body image coach, you could have a quiz that helps people pinpoint how they should dress based on their body type to look their best. 

And then at the end, offer to send the quiz results to their email. The quiz result is the “win.”

Why is this effective?

Because if people have invested even a few minutes to answer a quiz about a topic that interests them, chances are, they’ll want to know the quiz results at the end. 

Just make sure to keep your questions short and relevant so that the quiz stays fun and doesn’t feel like a chore. Also, your quiz should make people curious about the next step – not make them think they now have everything they need. (As we both know, you can’t help people get all the results they want with one quiz, but your audience might not realize that.) 

A few other quiz ideas include quizzes that…

• Walk people through their financial goals 
• Assess people’s personalities so that they can understand their strengths as a leader 
• Help people understand what their career goals are 

Not sure how to build a quiz? Here are a few tools that can help:

• Typeform
• Involve.me
• Quiz maker 

Content upgrade

Have a piece of content that is doing well and attracts your ideal clients? 

Or are you guest writing an article or doing a podcast on a bigger platform? 

In that case, you can get more people to sign up to your email list with a content upgrade. A content update is a lead magnet that makes your content easier to use. 

Content upgrades are incredibly effective because you offer something relevant to your content. One content creator reported a 785% increase in opt-ins after implementing a content upgrade. 

For example, if you’re a dating coach and you make a video about how to appear more confident online, your content upgrade might be a free checklist of things to include (and avoid) to improve a dating profile.

People need to sign up to access that content upgrade. 

A few other content upgrade ideas include a: 

• Workbook
• Summary of your blog post 
• Tracker that makes it easier to implement your content 

Here’s a content upgrade I use in my own content – a workbook for people who want to find a profitable coaching niche: 

However, a content upgrade isn’t an “evergreen” solution. In other words, you can use your content upgrade as a lead magnet only when it’s highly relevant to the thing you share in your content. 

Implementing content upgrades across all your content takes a lot of work. So you will likely get the best return on your efforts by implementing it on your best performing content. 

Challenge

With a challenge, you create a time-limited live event where you help people achieve the result they’re after.

And again, the goal is to give them a preview of how much they would benefit from working with you.

With a challenge, you get the chance to connect with people in real time and use it as a segway to launch your offer, whatever that is. 

For example, I used to do a live challenge called Weekend Empire that helped me sell my courses. 

The offer I sold was a course on how to start a profitable online business. And so my challenge taught people how to take the first steps and get started in a short amount of time.

Every day for five days, I sent out challenges and engaged with people in my Facebook group.

The result?

My first challenge ever generated $8,000 in online course sales. I had multiple six and seven-figure launches after that. 

So, yes… challenges can be incredibly effective.

(However, while I used challenges for my course launches, you can also use them to launch your coaching offer.)

What’s the downside of challenges as a lead magnet idea? 

They’re live, which means you have to keep doing them. But the thing is, hosting a challenge just a few times per year can be enough to generate leads and increase interest in your offer.

Strategy session

A strategy session is a no-strings-attached 15-to-20-minute free consultation or coaching call. When people sign up to your email list, they are then directed to a call booking page. (Calendly is an excellent tool for managing your schedule.)

This is a highly effective strategy especially if you’re new to coaching.

You see, at the end of your strategy session, you can ask if your potential client wants to talk more about how you could work together.

If they say yes, you lead them into a free discovery call where you talk more about what their goals are and how your coaching program can help them achieve them.

Your strategy session should have a very specific goal. You share ONE quick win that will help your client move closer to their goal. 

Typically, you’d help them answer one burning question – while communicating that there is more to learn if they want results. 

For example, a few ideas are: 

• One mistake they’re making on their social media platforms
• One habit change they can make to lose weight
• A quick review of their website 

People talk to you one-on-one and see just how much value they can get on a quick call. That’s why they’re likely to say yes to talking more about working together.

And if you’re new to coaching, this is an effective lead magnet idea to get coaching clients fast and build your reputation. 

Next steps 

So, there you have it! Now you know the most effective lead magnet ideas for coaches to help you get more clients.

Creating effective lead magnets and building your email list is one step you need to take to build your coaching business.

But if you want a sustainable and profitable business, then you need to take the right steps.

What are they?

Get my free blueprint to learn how to build your coaching business: 

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When you sign up, you’ll also receive regular updates on building a successful online business.

Read more:

The Best Marketing Strategies for Coaches 

How to Build a High-Ticket Coaching Funnel

How to Get Coaching Clients

The post 10 Converting Lead Magnet Ideas for Coaches (+examples) appeared first on Luisa Zhou.

If so, you’ve come to the right place. 

Whether you’re a new coach or have years of experience, email marketing can help you do things like:

• Increase leads and sales
• Build relationships – even WITHOUT social media
• Futureproof your business

Specifically, here are a few things you’ll learn: 

• 10 email marketing strategies
• The best email marketing tools
• An example of a high-converting email
• An email template you can use

Let’s dive in!

Why should you use email marketing in your coaching business? 

Okay, before we go into HOW you can use email marketing as a coach, let’s talk about why email can be so valuable. 

Here are a few stats that speak for themselves:

• For every $1 spent, email marketing generates $42
• 99% of email users check their inbox daily
• If they had to pick one, 4 out of 5 marketers would choose email over social media as their preferred way to reach customers

Basically, email is a powerful tool for coaching businesses. But why is that, exactly? 

One key reason: 

When people join your email list, it means they WANT to hear from you – they trust you.

And by offering value through every email you send, you can foster a relationship with your audience at scale that will make it much more likely that they’ll eventually buy from you.

Contrast that with your audience on social media. On social media, the platform you use owns your audience. If they decide to change their algorithm or your account gets hacked, you lose your following. 

But you own your email list – you decide when and how you reach your audience. And that’s why you need an email list. 

Steps to use email marketing successfully in your coaching business

How do you use your email list, though? 

Here are the top ways to succeed using email marketing – from building your list to selling to your audience.

List building 

To be able to reach people through email, the first step is to build a list. 

How?

You have plenty of different options. For example, you could add an opt-in at the end of a value-packed guest post, and on your social media bios.

Or, you can include it on your website and in your own blog posts. In that case, you’ll build website traffic to your site so that people see your opt-in and sign up for your email list. 

A few ways to drive traffic to your website is to get traffic from search engines (SEO), ads, or social media. 

Here’s what my own Instagram bio looks like:

As you can see, I talk about who I help and HOW I help them. 

So, the people who sign up for my email list are people who are attracted by my offer because they have pain points I can solve. 

And because of that, they’re much more likely to eventually buy from me.

So, here’s a key point to keep in mind…

If you offer value, people will WANT to be on your list. 

You won’t have to convince them of what a great coach you are or how amazing your offer is. They’ll see it. And they’ll want to be a part of your audience. 

Okay, but how can you offer value? Let’s talk about it.

Lead magnet

To get people interested in your coaching, you want to show that you can give them the results they’re after. And that’s where your lead magnet comes in. 

Basically, a lead magnet is a value-packed, free offer to help incentivize email sign-ups. 

So, you could choose all kinds of things as your lead magnet, like:

• A quick guide to solving X problem
• Printables
• Free tools
• A masterclass

I typically recommend people to create a simple PDF (such as a 5-step strategy to a goal your audience wants to achieve). 

The idea here is to make it a no-brainer for people to want to sign up to get emails from you regularly. Why? Because what you offer is so valuable.

How do you offer the lead magnet and get people to sign up, though? 

With an opt-in form (which we’ll look at next). People give their name and email and then receive the lead magnet in their inboxes. 

But how do you create an opt-in form? Let’s take a look. 

Opt-in forms

Basically, an opt-in is a form that gets people to take action. 

It’s the form they use to get your lead magnet. 

You can embed your opt-in form on your website or use a link to it on social media and other third-party platforms. 

You’ll want to word your call-to-action in a way that will encourage your potential paying clients to do something specific in exchange for some benefit. 

If you have a lead magnet, you can say something like “Get the FREE PDF: [Lead magnet].” 

And here’s a tip: When you’re creating your opt-in, limit the number of form fields to fill out. Just ask for their first name and email.

But that’s it.

Why? 

Because according to research, your conversion rate can decrease by as much as 50 percent for every field you add. 

So, make it easy for people to opt-in. If you ask for too much too soon, you risk losing them.

 And speaking of which, what’s a good opt-in percentage to aim for? 

This can vary widely based on your audience, the traffic source, and so on, but the range is generally 1-5% for websites.

Need help creating your opt-in? You can use a tool like Popupally to simplify the process.  

Autoresponder

Okay, here’s a pro tip: When someone signs up for your email list, send them a welcome email right away (I’ll give you a template to use in a bit). 

In your welcome email, you also include a link to your lead magnet so that people can access it. 

And here’s the good thing: With an autoresponder, you don’t have to do this manually.

All you have to do is set up the email you want sent with your email provider, and you’ll be good to go. 

Your subscribers will automatically get an email (and your lead magnet) without any continual work on your part. 

Wondering what email provider you should use? 

Don’t sweat this step. 

Ultimately, they all get the job done. But if you want a recommendation, I’d go with ActiveCampagn. (And I’ll talk more about it in a minute).

In the meantime, check out this video for a lot more detail about how to do email marketing effectively:

Engage your audience 

Listen: The people who sign up for your email list WANT to hear from you regularly. 

In fact, you need to engage your audience to build a relationship with them. Otherwise, you might end up with disengaged subscribers who rarely open your emails, let alone buy from you. 

If you’re not sure what to talk about, ask yourself these questions:

• What are my audience’s pain points? 
• What skills or experience do I have that I can share with them? 
• What lessons have I learned that could help my target audience? 

Your emails need to be relevant to your audience – they need to address things like what your audience is struggling with and the goals they want to achieve. 

Ultimately, your emails need to add incredible value. That’s how people get invested in your business. 

As a rule of thumb, I recommend sending emails 3-4 days per week. This is often enough that your audience will get a ton of valuable insights. 

Share stories

People love a good story. And that’s why telling stories is a powerful way to engage your audience and build relationships with them through your email campaigns – especially stories about your own journey. In fact, according to a study, storytelling can boost conversion rates by 30%. 

So, share experiences that are relevant to your audience. Be relatable. 

For example, let’s say you’re a health coach for busy professionals. In that case, these questions could be a good place to start:

• Why did I become a health coach? 
• What was that thing that made me love helping others achieve their health goals? 
• How do I help people achieve their health goals? 

Chances are, your audience has a lot of health-related struggles. 

And as a coach, you want to show them that not only are their goals possible, but YOU can help them get there. 

Here’s an example of a story I included in one of my own emails:

Share your other content and client stories 

Emails are ideal for sharing things like blog posts and YouTube videos with your audience. 

That’s because you can provide value and drive traffic to your content. Your content educates your audience on why they need your services or products and how to work with you – and by directing them to your content, you can educate them much faster.

And here’s another great thing to share: Testimonials. 

Look, potential clients want to know that you can help them. 

And sharing client stories of people who reached their goals with your help is incredibly powerful. They show that your coaching actually works. 

After all, they are ‘social proof,’ which refers to people’s tendency to trust other people’s opinion. 

Now, you do want to include substantial testimonials that show where your client was before they started working with you and where they are now. “I liked working with her” is nice, but you won’t make many sales without more specifics.  Not sure how to get testimonials? I cover this topic right here.

Promote your products and services 

Remember: The ultimate goal of your promotional emails is to sell your coaching programs. 

Okay, but… what if you feel “icky” about selling? 

Don’t worry, this happens to a lot of coaches.

And if that sounds like you, here’s something to think about: If you offer real value, you’re doing your audience a FAVOR by sending them promotional emails.

Why? Because you’re helping them solve a problem they have. 

Whether you’re a business coach who helps people become entrepreneurs or a dating coach who helps guys put their best foot forward, you’re helping them get better at something they struggle with.

And that’s why you shouldn’t worry about the selling process or charging what you’re worth. Because the truth is, you have value to offer as a coach that people are ready to pay for. 

With that said, you want to make your promotional emails as effective as possible. So, to do that, a few key points to include in your emails are a… 

• Hook to get the reader interested
• Relevant story that ties into your service
• Call-to-action

Use a call to action (CTA)  

When you’re creating emails, always think: “What do I want my audience to do?” There should always be a purpose to your content. 

So, for example, you could direct them to a sales page, other content that offers the “next step” they should take to reach their goal, ask them to reply to your email, and so on. 

To improve your “click-through rate” (how many people click through from your emails), you can include the CTA, such as a link, a few times in your email.

Remember to use action-driven and interesting copy that makes people curious to learn more. For example, like I do here: 

Personalize your emails 

According to a study, personalizing promotional emails with a first name increases open rates by 29%. 

And that makes sense: People want to feel that the email they’re getting was sent with THEM in mind specifically – even if you’re really sending the same email to tens of thousands of people. 

That’s why personalizing your email marketing campaigns can help you get a huge ROI for minimal work. 

All you have to do is set up personalization in whatever email marketing platform you use and in your opt-in. This is typically done with a “short code” – a short code snippet that automatically populates your emails with your subscribers’ first names. 

That way, the emails you send out will automatically include each person’s first name, if available. 

Here’s a helpful how-to guide for Mailchimp to get you started.

Increase open rates 

Want to know what the fastest way to boost your sales using email marketing is? 

Getting people to open your emails in the first place.

Let me explain…

Having thousands of people on your email list is great. 

But… if no one actually clicks on your emails, you won’t make conversions and sales. 

So, the first step is to get people to open your emails – and then make your content so valuable and relevant to their pain points that they WANT to click-through and do whatever the email call-to-action is.

As a benchmark, the average open rate is 26.8% and the average click-through rate is 1.89%, so monitor your email marketing stats to see how you compare.

Okay, but how can you make your emails better (and ultimately increase your open rates)? 

Always write with your target audience in mind. So, think about this:

• What do they need/want? 
• What are their unique challenges and struggles? 
• What excites them? 
• What question or statement could you write in your subject line to pique their curiosity? 

If you zero in on WHO you’re trying to help, starting with your subject line, it’ll be a lot easier to know what to say. Just make sure you steer clear of clickbait-y titles because people will learn not to click on your emails if you overpromise things in your headline – and don’t deliver what you promise.

The best email marketing software

Okay, as I mentioned earlier, there are a bunch of different email marketing tools you could use for your email marketing (and I’ll talk about two I like below). 

Here are a few things to look for in a platform:

• Email deliverability (in other words, a good tool will help you avoid having your emails go directly to spam)
• Intuitive to set up and use
• Reliable

Mailchimp

I started off using Mailchimp when I was a newer coach, and I recommend it. It’s a beginner-friendly drag-and-drop tool and it gives you tools like analytics to track your results.

You pay according to how big your email list is and the starter plan is free. Especially with the paid plan, you get access to various features, including marketing automation features and more. 

ActiveCampaign

As your email list grows, ActiveCampaign is a better option than MailChimp, but it does have a higher learning curve and it is a slightly bigger investment. 

Just like Mailchimp, your plan pricing depends on how big your email list is. The features are similar to Mailchimp’s with a simple drag-and-drop email designer and automation tools. 

Alright, once you’ve chosen what tool to use, here’s what a coaching email looks like:

Example coaching email

Here’s an example of an email I recently sent to my subscribers:

“Honestly, it happened by accident. 

But looking back, one of the smartest things I’ve ever done for the LZ business?  

Was to build it like you would build a lego set.  

Long story short:  

Lego block #1 was the Offer.  

Years one to four were focused on really solidifying my first flagship program, Employee to Entrepreneur. That looked like taking ~1,000 students through it, and using the learnings I got from teaching and coaching a lot of people, to continually improve the course until it could stand on its own.  

Because without a great offer, nothing else matters.  

Lego block #2 was the Sales (System).  

Years three to five were focused on figuring out a solid sales system so that sales didn’t depend on me launching, having to be on social media, or offering sales conversations. And it took that long because there are so many tangential skills you have to learn to be able to do this well — like sales, direct marketing, and understanding your audience. 

Lego block #3 was the Products.  

As I figured more and more things out, I created courses to teach what I’d figured out. That naturally built the product suite of courses we have today.  

Lego block #4 was the Content.  

Only after I’d solidified the first three blocks did I focus on content. (To be clear: I did create content the entire time, but in a very limited way.)  

This goes against the advice most people give — where you’re taught to focus on content first.  

But here’s why I did it this way:  

Content is SUCH a big job — and expensive too. So if you don’t have either plenty of time or plenty of money to hire support, it’s really hard to create a ton of content while also trying to build your business.   

Like I said, most of this happened by happy accident.  

But the reason I was able to build the business this way is because of one thing I did really well from the very beginning. 

And not by accident: 

I’ve always prioritized traffic growth. 

Because when you continually have new leads coming to your business, that actually becomes the “lego block” that the entirety of your business rests on. So you don’t have to be continually freaking out about where your next clients are coming from.  

During my earlier years teaching this, I was a bit more dramatic and referred to traffic as,  

“The lifeblood of your business.”  

Haven’t said that in a while. But I absolutely still feel the same way.  

My first few years, I used paid traffic. And it worked well enough to drive millions of dollars in sales. But we reached a point where we couldn’t scale further, and we were spending so much money that it felt like my job was to continually come up with new ad ideas. Not what I wanted to be doing.  

After seriously evaluating all our options, I turned to blogging and SEO.  

Loved the high-value approach that allowed me to share my expertise without having to be salesy or overshare about my private life.  

Plus, it seemed a lot more reliable and scalable than any other option too. 

And the rest is history.  

Within two years, we’d gone from zero traffic to the blog alone driving multiple six-figures in sales. Which as you can imagine, creates a very solid “lego block” for your business and life to rest upon.  

And to this day, it’s by far our #1 growth driver.  

Which is what allows me to be able to focus on just the things I love — content creation, teaching, and coaching. And grow the business year after year while working less and less.  

Sharing all this for a few reasons:  

* So you can see one way a business you love can be built over time. But don’t take this the wrong way — because this doesn’t mean you can’t get big income wins quickly. You absolutely can! But also, good things take time. 

* To emphasize the importance of building your traffic sources as early on as possible. (I wish someone had told me about SEO earlier.) 

* To help you potentially approach your business more strategically and systematically, so you can grow your business in the most efficient and enjoyable way possible. 

And if you’d like help building your own solid traffic “lego block,” here’s what I have for you… 

Start by learning about the strategy to see how it can help you grow your business:  

Watch a free masterclass explaining the strategy.

Or if you already know you want to use it to grow your business:  

Enroll in Clients Come to Me to get the full system with step-by-steps, templates, guides, and Q&A support. 

Or if you want us to do it FOR you:  

Hire my team to do it all for you so you don’t have to worry about a thing.  

(Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 

Luisa Zhou”

Email template for coaches

There are actually a few different templates you could use for a welcome email, depending on your business, your “voice”, your coaching niche, and so on. 

Here’s an example:

Hi [name],

I’m so excited to have you on board!

Ready to [relevant action]? Here’s my [name of freebie] that’ll help you [client pain point].

You can download it for FREE by clicking the button below.

Thanks for joining,

[Your name]

Obviously, alter this in whatever way makes sense to you. Just try to keep it short and to the point.

Next steps 

Okay, there you have it! Now you know what email marketing for coaches looks like – and how YOU can harness email to increase leads and sales.

As you can see, there are plenty of different steps to succeeding with your email marketing efforts. 

Ultimately, the right email marketing strategy can help you build a successful coaching business that offers both freedom and flexibility. 

But how do you build such a business?

That’s what I show in my free blueprint. Get it now to learn how to build a thriving, six-figure coaching business from scratch: 

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

GET INSTANT ACCESS

When you sign up, you’ll also receive regular updates on building a successful online business.

Read more:

How to Learn Copywriting 

How to Get Coaching Clients

What is Email Coaching?

How to Build Your Business Without Social Media

The post Email Marketing for Coaches: The 10 Most Profitable Steps appeared first on Luisa Zhou.

We’ve compiled the ultimate list of email marketing ROI statistics right here. Scroll down to discover 35 statistics gathered from verified sources so you can gain a better understanding of this evolving, yet dominant, pillar of the marketing industry.

These email marketing ROI statistics will answer questions like:

• How effective is email marketing?
• What is the average ROI of email marketing?
• Is email marketing better than other marketing strategies?
• And more!

Enough of an introduction, let’s get into it!

Top Email Marketing ROI Statistics in 2024

• Email generates $42 for every $1 spent 
• Mobile devices account for about 60 percent of email opens
• 64% of small businesses use email marketing to reach customers
• 89% of marketers use email as the primary channel for generating leads
• 82% of marketers worldwide use email marketing
• 99% of email users are checking their email daily
• Professional marketers have found a 760% increase in revenue from building email lists and using email campaigns
• Half of the world’s population has an email address resulting in 4.3B accounts globally
• 4 out of 5 marketers said they’d rather give up social media than email marketing 

How effective is email marketing? 

There is no doubt that email marketing is a powerful strategy for any brand or industry. Email marketing is a form of direct marketing since it requires one’s email address and consent to receive business promotions and communications.

Since email communication began in the 1970s, it has been exploding ever since. 99% of email users check their inbox every single day and the rise of mobile devices has made email even more accessible. It’s no wonder that marketers are leveraging email marketing and with the statistics to back it up, it works.

So, how effective is email marketing? You can find out with one vital metric: ROI.

ROI stands for return on investment. Measuring ROI is an essential metric to determine exactly how successful a campaign is. When comparing email marketing to other common digital strategies, email marketing’s ROI can’t be beaten. Email marketing ROI is so high thanks to email’s easy automation, low barrier to entry, and minimal costs overall.

What is the average ROI for email marketing?

1.  For every $1 spent on email marketing, marketers make $42

(Litmus) 

That’s a 4,200% ROI! Email marketing is king for one good reason: it has a higher ROI than other marketing strategies. Depending on the industry, this ROI can be even higher. The highest email marketing ROI is within the Retail/eCommerce/Consumer Goods sector at 45:1. Next, ROIs for Marketing/PR Agencies are 42:1 and for Software/Technology are 36:1. 

2.  For marketing teams of 3-5 employees, email ROI rises from 30:1 to 42:1

(Litmus) 

Apparently, the size of your email marketing team may be affecting your ROI. Those with smaller teams (two or fewer) can generate an average email ROI of 30:1. However, once the team grows to three to five full-time employees, this number grows to produce 42:1.

3.  In 2021, the average email click-through rate was over 15%

(Barilliance) 

Brands default to email marketing because it is very effective at driving purchases. Last year in 2021, the average email conversion click-through rate was 15.2%. This rate peaked in 2018 when it was converting over 18.4% and has slightly been decreasing since then. Despite the slight dip, email is still a strong and reliable form of marketing in 2023.

4.  Only 25% of companies think they’re tracking email ROI adequately

(Litmus)

Finding a true average for email ROI may be difficult considering most companies aren’t confident in their email ROI tracking and measuring abilities. Less than 13% claimed to be analyzing their email ROI “well” or “very well.” An astounding 50% admitted to measuring ROI “poorly”, “very poorly,” or “not at all!”

How successful is email marketing? 

5.  Email marketing is the TOP marketing channel by effectiveness

(Hubspot)

Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. 79% of marketers included email within their top three marketing channels.

6.  59% of people say that email marketing affects purchasing decisions

(Sales Cycle) 

It turns out that email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. At least once per month, 50.7% buy something from a marketing email. Meanwhile, 23.8% of people make a purchase via marketing emails several times per month and 3% do it more than once per week!

7.  54.9% of “Email My Cart” triggered email campaigns converted customers

(Barilliance) 

The most effective email marketing type was “Email My Cart” offering almost 55% conversion. This was 168% better than the average email sent. The second most successful email type was Cart Abandonment Emails. According to Barilliance, less than 1% of the emails sent were the Email My Cart type, leaving a huge opportunity for eCommerce brands.

8.  Marketers who segment email lists increase email marketing revenue by 760%

(Campaign Monitor) 

Email marketing works better when it’s personalized, 760% better. This insanely high increase in email revenue is thanks to segmented campaigns and email lists. Similarly, emails with personalized subject lines are 26% more likely to be opened. That’s probably why 94% of marketers are investing in abilities to gather customer data for more targeted insights. 

9.  82% of marketers worldwide use email marketing

(Statista) 

Globally, more than 8 out of every 10 marketers use email marketing in their efforts, so it must be decently successful! A reported 65% of marketers also use automated email marketing. More than two-thirds of these marketers reported that their email campaign success held steady or even improved in 2020, despite a global pandemic.

10.  78% of marketers reported an increase in email engagement

(Hubspot) 

This figure was collected in 2019, but it still holds true today. 49.5% of marketers planned on raising their email marketing budgets. Marketers are finding a way to break through the noise via email because they are seeing more and more engagement, and thus, ROI.

11.  Email is important to a company’s success according to 73% of marketers

(Hubspot) 

Nearly three-fourths of marketers consider email important to their company’s overall success. However, a third of them admit that email is not integrated to the rest of their marketing program. This presents a big opportunity for marketers to become more successful.

12.  89% of marketers use email as the primary channel to generate leads

(SnovIO Labs) 

Almost 9 out of every 10 marketers leverage email the most to generate new leads. While it is mostly used for lead generation, 84% is for direct sales, 78% is for lead nurturing and 74% is dedicated to customer retention. No matter what emails are being used for, 29% of marketers rate email marketing as the most effective marketing channel possible.

13.  60% of consumers made a purchase thanks to a marketing email they received

(Constant Contact) 

Today, email is more successful than social media marketing. Why? 60% of consumers bought something thanks to a marketing email, while only 12.5% say they would consider buying something directly on social media.

14.  91% of U.S. adults want to receive promotional emails, often

(Marketing Sherpa) 

There is no doubt that we like promo emails, but how often? According to a study of 2,057 adults, over 60% of them enjoy receiving weekly promotional emails. 38% would like emails to be delivered even more often and 15% want them daily! Meanwhile, 86% want to get an email at least once per month. 

15.  64% of small businesses use email marketing to reach customers

(Hubspot) 

Not only large businesses are profiting from email marketing. 65% of small businesses reach their customers through email. Over one-third (35%) of all marketers said that they send their customers 3-5 emails per week.

16.  36% of consumers claim that email is their primary way to learn about changes at a company

(Inside Intelligence) 

Brands aren’t just using email marketing for sales or promotions. They’re also using them to alert their customers of product launches or updates and 36% of consumers say email is the top way they learn of such changes. Meanwhile, 19% of U.S. adults say that they use welcome emails to learn about new products.

17.  72% of customers prefer email to be the main channel of communication from a brand

(SnovIO Labs) 

Almost three-fourths of customers prefer hearing from a business via email. Considering only half (52%) of brands use email as their main communication tool, there is room for improvement. Of these brands, 37% claim email is the most effective channel for customer loyalty and retention.

Does email marketing have the highest ROI?

18.  Larger companies (over 500 employees) have higher ROIs (41:1)

(Litmus) 

The larger the company, the higher the email ROI. In 2020, Litmus discovered that companies with 500+ employees had an email ROI of 41:1, down from 2019’s 47:1. Meanwhile, companies of 100-499 employees had an ROI of 40:1 in 2019, but saw a drop in ROI of nearly 28% in 2020. So, why do small companies suffer lower email ROIs? It’s probably because 40% of marketers report they’re under-resourced.

1.  Email marketing accounted for 19.8% of ALL transactions

(Bariliance) 

According to a cited study, emails were the origin of nearly 20% of all transactions made. Email marketing closely trailed paid search at 19.9% and organic traffic at 21.8%.

19.  Sending 9-16 emails per month yielded the highest email ROI

(Litmus) 

Sending too many, or too few, emails directly effects your ROI. The sweet spot according to research is 9-16 emails per month. This frequency delivered an astounding ROI of 46:1. The lowest was sending just one email per month, providing an ROI of 13:1. Just sending two to four emails per month almost tripled that ROI bringing it up to 31:1.

20.  4 out of 5 marketers would sooner give up social media than email

(Hubspot) 

Social media may be the most popular marketing platform for brands, but in 2021, 95% of marketers found that an email marketing strategy was effective at meeting their goals. That’s why 80% of marketers would rather give up social meda altogether than lose email marketing.

21.  Email marketing is 40x more effective at acquiring customers than Facebook or Twitter

(McKinsey) 

Email has a higher ROI than popular social platforms like Facebook and Twitter. According to research, email is 40 times more effective when it comes to acquiring real customers. Why? 91% of U.S. adults use email daily and emails encourage purchasing 3x more than social media. Plus, the average order made via email is 17% higher than a purchase made from social media.

State of the Industry: Quick email marketing statistics

22.  There is estimated to be 4.3 billion email users worldwide

(Statista)

Since emailing opened a new era of communication in the 1970’s, it has been growing and growing ever since. In 2022, there was an estimated 4.3B email users. That’s half of the world’s population! This number is projected to grow to 4.6B by 2025. From these users, 319.6B emails are sent and receieved each day. 

23.  Email marketing revenue worldwide is estimated to be $8.49B 

(Statista)

Companies are making a lot of money thanks to email marketing—almost $8.5B each year. In 2020, the email marketing software industry was worth a whopping $1.13B, estimated to raise its revenues to over $2B by 2026. 

24.  99% of email users check their email daily

(OptIn Monster)

Nearly all email users check their email every single day. Some admit to checking their email as often as 20 times per day, with access through mobile phones to thank. Meanwhile, more than half (58%) of email users check our email before tapping into any other channel like social media (14%) or watching the news (5%).

25.  60% of emails are opened on a mobile device

(Constant Contact) 

Since 2011, email open rates on mobile devices have increased more than 100%. Today, about 60% of all emails are opened first on a mobile device. In fact, about 21% of all emails are opened within the first hour of receiving them, leaning into the convenience of mobile devices.

26.  Designing mobile-responsive emails increase mobile clicks by 15% 

(Mailchimp) 

According to Mailchimp, the world’s leading email software platform, email readers click the most while on their computers accounting for 72% of total clicks while mobile emails only attract 18% of them. However, mobile-friendly emails do increase this CTR by 15%.

Email marketing open rate statistics

27.  The average email marketing open rate worldwide is 18%

(Statista)

Almost 20% of all receivers are opening up an email that lands in their inbox. This attracts an average click-through rate (CTR) of 2.6%. Marketing emails specifically maintain an average open rate of 14.1%, with only 0.1% unsubscribing. 

28.  “Welcome” emails have the highest open rate of 82%

(Oberlo & Barilliance) 

The second highest reported email for open rates are “Back in Stock” alerts, notifying consumers when a sold out item has been restocked. This triggers over 65% of people to view the email, performing almost 70% better than the lowest performing email campaign type (post-purchase emails). Another impressive email marketing statistic proves that companies shouldn’t skip “Abandoned Cart” emails. Research shows that sending three Abandoned Cart emails results in 69% more orders.

29.  Cold outreach emails have a higher open rate than opt-in marketing emails 

(Kinsta) 

If you hesitate to send cold emails, think again. The open rate of cold outreach emails is an impressive 27%. That’s almost 10% higher than the average overall email open rate. To further improve open rates, segmented campaigns help. By segmenting who gets what emails, click-through rates are over 100% higher than non-segmented ones.

30.  Just the word “video” in a subject line increases open rates by 19% 

(Wordstream) 

People love emails, but even more when they incorporate video content. 54% of email subscribers prefer emails with videos, increasing open rates by 19% and click-through rates by a whopping 65%. Meanwhile, attaching a video within an email increases click-through rates by 200-300%.

31.  47% of email subscribers open an email because of the subject line

(OptInMonster) 

Subject lines are more important than one might think considering almost half of people only open emails with a subject line that attracts them. One way to improve an email’s subject line is to add an emoji! Adding an emoji increases open rates as much as 56% than text-only lines.

32.  Fridays yield the highest open rates of almost 19%

(Hubspot) 

The last day of the work week is a successful day to schedule your email blasts since they result in higher open rates. However, running an A/B test is worth it to determine the best day and time for your unique audience. Companies that A/B test emails generate an ROI of 48:1.

B2B email marketing statistics

33.  93% of B2B marketers use an email application to share content

(Hubspot) 

Of these B2B marketers, 81% report emails as the most used form of content marketing while 87% claim it is their top free organic channel. Email applications help track statistics, which is important to test the success of email campaigns for B2B brands. 90% of these marketers think email engagement is the most important metric for measuring content performance.

34.  80% of B2B marketers use email marketing to retain customers

(Hubspot) 

Of thes

Nearly 8 in 10 B2B marketers’ email marketing efforts help retain customers. Although, the average B2B company only sends one marketing email every 25 days even though 31% claim email newsletters are the best way to nurture leads.

35.  Mailchimp, a B2B email marketing software earned $800M in 2020

(Statista) 

The most popular B2B email marketing software (SAAS) is by far Mailchimp. In 2020, they earned over $800M in recurring revenue. The second place company, ActiveCampaign, earned just $165M. However, in 2021, Salesforce Marketing Cloud reportedly took the lead.

How do you calculate ROI for email marketing?

Now that you know the statistics about it, how do you calculate the ROI of email marketing yourself? It’s easy with a simple formula.

First, figure out your “Net Email Gain,” then divide that number by “Email Marketing Costs.”

Net Email Gain [(Profits Derived from Email Marketing) – (Email Marketing Costs)] / Email Marketing Costs

The number remaining is your ROI percentage. This percentage proves how successful (or not) your email marketing efforts are. As the above email marketing ROI statistics show, ROI percentages in the thousands are possible!

Over to you!

There you have it. That was a robust round up of the top email marketing ROI statistics.

Email marketing can be a powerful marketing strategy.

Want more strategies to market your business?

Get the guide here!

Read more:

Top Webinar Statistics

How to Build an Evergreen Sales Funnel

Sources:

Litmus

Litmus

Barilliance

Hubspot

Hubspot

Sales Cycle

Campaign Monitor

Statista

Constant Contact

Marketing Sherpa

Insider Intelligence

SnovIO Labs

McKinsey

OptIn Monster

Oberlo

Kinsta

WordStream

MailChimp

The post Email Marketing ROI Statistics: The Ultimate List in 2024 appeared first on Luisa Zhou.