https://www.luisazhou.com/blog/email-marketing-roi-statistics/ Business Coaching Sat, 13 Apr 2024 20:25:10 +0000 hourly 1 https://www.luisazhou.com/blog/email-marketing-roi-statistics/#comment-34625 Wed, 17 May 2023 12:23:12 +0000 https://www.luisazhou.com/?p=16954#comment-34625 Hi Luisa, many insightful email statistics here.
I’d say my favorite email statistic is the 31st about email subject lines.
The subject line is the most important part of an email. Because without an enticing subject line, subscribers won’t click your email in the midst of the hundred they scroll through daily.
As David Ogilvy (and other top copywriters) have stressed, marketers need to spend more time on the subject line (or headline) and show benefits for subscribers.
Your advice about using emojis is also effective in attracting attention.
Great post!

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