Overwhelmed by the sheer amount of content you need to create for your business?
Do you find yourself staring at your computer screen as the minutes tick by, waiting for inspiration to strike whenever you try to create content? Knowing the words are inside of you but unable to figure out where the heck they’re hiding?
This certainly used to be the case for me.
Shortly after I started my coaching business, I made the decision to create new content on a weekly basis for my community. Before I even committed to it, I felt a lot of resistance, because to be honest, writing does not come naturally to me.
As you know, I’m a super analytical person and tend to analyze and then overanalyze every.single.thing I create. I wondered, “How the heck am I going to create content that’s valuable and top-notch week after week? What if I have a bad week where I just can not come up with anything to say?”
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Well, hundreds of pieces of content later, I am still going strong. In fact, I’ve found that the more I write, the more I have to say. And I’m willing to bet that the same will be true for you too. To help you get started, here are a few tips I’ve stumbled upon to help fuel your creativity:
1. Write out ideas in advance
As with most people, my ideas do not come at command. So when they do come, no matter what I’m doing, I take the time to write them down. It doesn’t have to be long or complicated—in fact, I just keep a simple note on my iPhone so that whenever inspiration strikes, I’m able to take advantage of it and write down as much as I can while I’m “in the zone.”
Then, when it’s actually time to create content, I can simply pull up my notes, pick a topic, and type full speed ahead!
2. Be consistent
It can be really tempting to miss one week and promise yourself, “It’ll be just this one week. I’ll pick it back up tomorrow, or next week.” But that’s a dark and dangerous path you do not want to go down. Because after you miss that first one, it becomes just a little bit easier to convince yourself that it’s OK to miss that next one.
Besides, you know how when you have deadlines at work everything just magically comes together at the last minute because it has to? If you make consistent content creation a non-negotiable part of your business, that’s exactly what’ll happen.
3. Good is good enough
To be totally honest, I don’t always feel 1000% about the content I create. Don’t get me wrong, I always feel good about it, but I know that not every piece I write is going to be the best thing I’ve ever published.
And in the beginning, the perfectionist in me hated (and still kind of hates) the thought of that. There’s still a part of me that asks, “Is this good enough? Is this perfect enough?” every time. And every time I put something out, I still have to remind myself that at the end of the day, good is good enough.
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4. Start now
Finally, start now. Don’t put creating content off until some time in the future when you’ve got a bigger list, when you’ve got a bigger audience, or when you’re making more money. All of those things will come in good time, but starting now is what will get you there.
Warmly,
Luisa
7 Responses
I suppose when you talk of getting ideas to write content about, you are talking about your niche ideas? The ‘top of mind’ thoughts which lead to insights.
No, you can talk about any topic and connect it with what you’re teaching.
Thanks M’am. Could you help with an example please?
Much obliged.
I love this. I’m constantly brainstorming ideas. Sometimes they connect to my niche (books) and sometimes not. The point is, I always have a ton of choices. Then, my content calendar has the dates of when I publish. I don’t always know what I’m going to publish, but I always have ideas.
Thankyou for sharing these tips! 🙂
You’re welcome!