Social Media Archives - Luisa Zhou

Social Media Demographics: The Definitive Guide in 2024

Luisa Zhou — Fri, 23 Dec 2022 20:51:54 +0000

What are top social media demographics?

In this post, we’ve highlighted the most important social media statistics across all platforms to keep in mind.

Want to learn more? Read on!

Top social media usage statistics in 2024

72% of people in the US use social media
YouTube is the most popular social media platform in the US
People spend 147 minutes per day on social media
Those aged 40-44 are the most active social media users are
54% of social media users are male versus 46% who are female
However, 78% of women in the US say they use social media versus 66% of men

Contents:

General social media demographics
Social media gender demographics
Social media demographics in the United States
TikTok demographics and users
Instagram demographics and users
LinkedIn demographics and users
YouTube demographics and users
Twitter demographics and users
Facebook demographics and users
Snapchat demographics and users
Pinterest demographics and users

General social media statistics

People spend 147 minutes per day on social media

(Statista)

Worldwide, the average internet user spends nearly two hours on social media each day.

Users in the Philippines spend more time on social media than in any other country at just under four hours per day. This was followed by Nigeria and Brazil.

Women spend more time on social media than men at 63 minutes per day, whereas men spend just under 50 minutes on social media apps daily.

Social media age demographics

(Statista)

Social media has quickly become part of the daily routine for internet users of all ages, but which age group uses social media the most?

Somewhat surprisingly, internet users between the ages of 40 and 44 spend more time on social media than any other demographic (59.8 minutes).

They were followed by ages 20-39 (56 minutes), 50+ (56 minutes), and those under 19 (49 minutes).

Social media gender demographics

(Hootsuite, Statista)

Which gender uses social media the most? According to recent research, men. Just over half of all global social media users identify as male (54%).

Meanwhile, Facebook, LinkedIn, and Twitter all have more male users than females (57% on average).

Instagram is the only platform with an almost even split (49.3% female vs. 50.7% male).

Snapchat is the only platform with more female users than males (54% female vs. 46% male).

Social media demographics in the United States

72% of US adults use social media

(Pew Research)

American women are far more likely to use social media than their male counterparts. 78% of women said they use it compared to just 66% of men.

Those between the ages of 19 and 29 are the most active on social media (84% have an account). They’re followed closely by users aged 30-49 (81%), 50-64 (73%), and 65+ (45%).

YouTube is the most popular social media platform in the US

(Pew Research, Sprout Social)

81% of US adults say they use Youtube, followed by Facebook (69%) and Instagram (40%).

With just 13% of Americans saying that they have used it, Nextdoor is the least popular form of social media in the country.

When it comes to American teens, YouTube is most popular (95% say they have used it), followed by TikTok (67%) and Instagram (62%).

TikTok demographics and users

(Sprout Social)

Number of active users: 1 billion
Time spent per day: 89 minutes

TikTok gender demographics

(Statista, Pew Research)

Worldwide, over half TikTok users identify as female (57%). Just 43% identify as male.

TikTok age demographics

(Statista, Pew Research)

More than 2 in 5 TikTok users are between the ages of 18 and 24 (42%); 31% of users are 25-34; 13% are 35-44; 7% are 45-54; and 4% are over 55.

TikTok geography demographics

(Statista)

The United States has the largest TikTok audience at 136.5 million users, followed by Indonesia (99 million users) and Brazil (74 million users).

TikTok income and education demographics

(Pew Research)

40% of Americans who make $50,000+ use Tiktok; 29% of those who make $30,000-$49,999 use it; and 22% of those who make $30,000 or less use it.

19% of college graduates use TikTok; 24% of those with some college education use it; and 21% with a high school education or less use it.

Instagram demographics and users

(Sprout Social)

Number of active users: 2 billion
Time spent per day: 29 minutes

Instagram age and gender demographics

(Statista)

51% of global Instagram users are male and 49% are female.

Users between the ages of 25 and 34 make up 32% of Instagram’s worldwide audience, followed by 18-24 (30%), 35-44 (16%), 13-17 (9%), 45-54 (8%), and 55+ (6%).

Instagram geography demographics

(Statista)

India has the most prominent Instagram audience in the world at 230 million users, followed by the United States (160 million users) and Brazil (119 million users).

Instagram income and education demographics

(Pew Research)

47% of Americans making $75,000+ use Instagram; 39% of those making $50,000-$74,999 use it; 45% of those making $30,000-$49,999 use it; and 35% of those making $30,000 or less use it.

49% of college graduates use Instagram; 44% of those with some college education use it; 30% with a high school education or less use it.

LinkedIn demographics and users

(Sprout Social, 99firms)

Number of active users: 810 million
Time spent per day: 7 minutes

LinkedIn age and gender demographics

(Statista)

Worldwide, users between the ages of 25 and 34 account for 59% of LinkedIn users, followed by ages 18-24 (20%), 35-54 (18%), and 55+ (3%).

Men make up more of the platform’s audience than women. Overall, 57% of users are male compared to 43% who are female.

LinkedIn geography demographics

(Statista)

America has a larger LinkedIn audience than any other country, boasting an impressive 190 million users. This was followed by India, which has 87 million users.

LinkedIn income and education demographics

(Pew Research)

50% of Americans making $75,000+ use Linkedin; 21% of those making $50,000-$74,999 use it; 21% of those making $30,000-$49,999 use it; and 12% of those making $30,000 or less use it.

51% of college graduates use LinkedIn; 28% of those with some college education use it; and 10% with a high school education or less use it.

YouTube demographics and users

(Sprout Social)

Number of active users: 2+ billion
Time spent per session: 30 minutes

YouTube age and gender demographics

(Statista, Oberlo)

Globally, men use YouTube more than women. Over half of the platform’s audience is men (54%) while 46% are women.

34% of users are between the ages of 18 and 24, followed by 25-34 (33%), 13-17 (15%), 35-54 (15%), and 55-64 (3%).

YouTube geography demographics

(Statista)

India is home to the largest YouTube audience in the world at 467 million, followed by the US (247 million) and Indonesia (139 million).

YouTube income and education demographics

(Pew Research)

90% of Americans making $75,000+ use Youtube; 79% of those making $50,000-$74,999 use it; 83% of those making $30,000-$49,999 use it; and 75% of those making $30,000 or less use it.

89% of college graduates use YouTube; 86% of those with some college education use it; and 70% with a high school education or less use it.

Twitter demographics and users

(Sprout Social)

Number of active users: 211 million
Time spent per day: 31 minutes

Twitter age and gender demographics

(Statista)

Users between the ages of 25 and 34 make up 39% of Twitter’s worldwide audience, followed by ages 35-49 (21%), 50+ (17%), 18-24 (17%), and 13-17 (7%).

Over half of all users are men (56%), whereas just 44% are women.

Twitter geography demographics

(Statista)

The United States has the largest Twitter user base in the world at 77 million users. This is followed closely by Japan (59 million) and India (24 million).

Twitter income and education demographics

(Pew Research)

Just 34% of Americans making $75,000+ use Twitter; 22% of those making $50,000-$74,999 use it; 29% of those making $30,000-$49,999 use it; and 12% of those making $30,000 or less use it.

Only 33% of college graduates use Twitter; 26% of those with some college education use it; and 14% with a high school education or less use it.

Facebook demographics and users

(Sprout Social)

Number of active users: 2.91 billion
Time spent per day: 33 minutes

Facebook age and gender demographics

(Statista)

Men account for 57% of all users. Women make up 43%.

Users aged 25-34 make up 31% of Facebook’s global audience, followed by ages 18-24 (22%), 35-44 (18%), 45-54 (11%), 55-64 (7%), 65+ (6%), and 13-17 (5%).

Facebook geography demographics

(Statista)

India accounts for 330 million Facebook users, the largest user base in the world. It is followed by America (180 million) and Indonesia (130 million).

Facebook income and education demographics

(Pew Research)

A majority (70%) of Americans making $75,000+ use Facebook; 61% of those making $50,000-$74,999 use it; 76% of those making $30,000-$49,999 use it; and 70% of those making $30,000 or less use it.

73% of college graduates use Facebook; 71% of those with some college education use it; and just 64% with a high school education or less use it.

Snapchat demographics and users

(Sprout Social)

Number of monthly active users: 319 million
Time spent per day: 25+ minutes

Snapchat age and gender demographics

(Statista)

Users between the ages 18 and 24 make up 39% of Snapchat’s global audience. Those aged 13-17 make up another 12%.

Women account for 53% of users compared to men, who make up 46%.

Snapchat geography demographics

(Statista)

With 144 million Snapchat users, India is home to the largest subscriber base in the world. This is followed by America (108 million) and France (25 million).

Snapchat income and education demographics

(Pew Research)

Only 28% of Americans making $75,000+ use Snapchat; 29% of those making $50,000-$74,999 use it; 27% of those making $30,000-$49,999 use it; and 25% of those making $30,000 or less use it.

Just 23% of college graduates use Snapchat; 32% of those with some college education use it; and 21% with a high school education or less use it.

Pinterest demographics and users

(Sprout Social)

Number of monthly active users: 431 million
Time spent per day: 14 minutes

Pinterest age and gender demographics

(Statista)

Women make up 77% of the platform’s global audience. Less than one in five users are male (15%) and 8% are considered unspecified.

A majority of Pinterest’s user base is young: 39.4% of its audience is between the ages of 25 and 34. 20% are 18-24, 17.1% are 35-44, 9.2% are 45-54, and 14.1% are 55+.

Pinterest geography demographics

(Statista, Pinterest)

Despite the fact that 50% of Pinterest users (called “Pinners”) live outside of the United States, America is home to more users than any other country (86 million).

Brazil follows at 27 million users while Mexico rounds out the top three with 18 million users.

Pinterest income and education demographics

(Pew Research)

In total, 40% of Americans making $75,000+ use Pinterest; 29% of those making $50,000-$74,999 use it; 33% of those making $30,000-$49,999 use it; and 21% of those making $30,000 or less use it.

Just 37% of college graduates use Pinterest; 36% of those with some college education use it; and 22% with a high school education or less use it.

Conclusion

Whether you’re a small business, social media marketer, influencer trying to find your niche, or even just curious about social media, take note.

These social media demographics will help you understand and keep up with the ever-changing social media landscape, making it easier to figure out how to market to your customers.

Want to learn more about getting clients on social media?

Read my guide here!

Read more:

How to Grow Your Online Business

How to Grow Your Coaching Business with Social Media

Sources:

The post Social Media Demographics: The Definitive Guide in 2024 appeared first on Luisa Zhou.

How to Use Social Media for Your Coaching Business [Updated]

Luisa Zhou — Sat, 31 Oct 2020 16:29:09 +0000

This is your ultimate guide to using social media as a coach.

Here, you’ll learn:

How to grow your business with social media (even if you’re brand new)
Guides to getting clients on social media platforms
And much more!

Want to learn more? Read on!

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

What’s your goal for your coaching business?

Let me guess:

You want to grow a business so that you make as much, or more, than in your 9-5. This business will then let you spend your time the way you want to — while also doing something truly impactful.

Good news. When you’re new to coaching, social media is a really great tool to connect with potential clients, build an audience, and share more of yourself and what you know than with other marketing tools.

Because here’s the thing:

Never before has there been such an effective way to connect with people on a deeper level.

Just think about how an influencer like Kylie Jenner was able to bring Snapchat’s market value down by $1.3 billion with a tweet.

According to Statista, 4.41 billion people will use social media in 2025. In all likelihood, your clients are using it as well. And as an industry study shows, 9/10 people report that they buy from brands they follow on social media.

These days, social media is an invaluable piece of your business.

It’s a great place to get started and connect with people quickly and get your first paying clients.

Down the road, social media will help you build a deeper relationship with your existing audience so that they see you in a way that just your emails and other content can’t.

Your social media audience will likely trust you more and have a deeper relationship with you.

And ultimately, they buy more from you.

How do I know?

Because social media made ALL the difference for my business early on.

I was in my 9-5, dreaming of being able to work for myself. I was building a side hustle that would hopefully let me do it.

Within four months, I had grown that business to six figures, which allowed me to walk up to my boss and hand in my resignation letter.

That was all thanks to social media and the way I used platforms like Facebook.

Sure, I didn’t scale my business using social media. That’s what I did with email marketing — it’s because of email marketing that I grew my business to $1+ million in a year.

I never wanted to rely on social media.

But it did help me get a great start. And as I added on more social media to my business (like Instagram), I’ve just seen even more engagement and sales from all different channels.

In the same way, I’ve had clients who have crossed five figures and more in sales with social media alone.

A few of those clients include Emily, who is a career coach. Emily used platforms like LinkedIn and Pinterest to get her first clients.

Ruby is another client who successfully used social media (Reddit) to start her relationship coaching business.

And Cristina, a naturopathic doctor, used Instagram to get one of her first paying clients.

Here’s how to use social media for coaches, even if you’re just starting out.

Look:

Social media is a great place to start to get your first paying clients.

By finding that watering hole for your audience (where your clients hang out online), you can naturally start building relationships with your audience.

Ultimately, I see social media as a great way to engage.

You have true engagement and real-time conversations with people.

Thanks to this engagement, I can tell if a topic I share is a really helpful topic and if it “clicks” with my audience from how often people like or respond to a post and message me.

One of the first things I do in the morning is to see all the random and fun messages I get. That helps me get to know my audience even more.

Just one example of a social media message I received.

But there are plenty of social media platforms out there. Which one should you choose?

Good question. First: Choose ONE platform. That platform should be where your clients hang out, not where you like to hang out.

We’ll look at each social media platform in separate chapters.

But for now, ask yourself:

Where are my clients spending their time?

For example, when I started my digital advertising coaching business, I found my audience in Facebook groups for entrepreneurs. But your audience could be on YouTube, Instagram, Reddit, or LinkedIn.

Once you’ve chosen your platform, it’s time to start engaging with your audience.

That’s what we’ll look at next.

First, what are the top social media marketing mistakes people make ALL the time?

Here are the top mistakes I see my students make that keep them from making sales and growing their businesses.

The first mistake is to start selling the minute you enter a social media group.

But people don’t go on social media to be sold to.

Yes, you can sell on social media. But that’s not the first thing to do. Make it about connection and conversation and make it fun.

If you do that, sales will naturally follow.

My own goal is to make my posts something that people want to check, just like they want to check for updates about their favorite channel or TV show. You’ll naturally become the person they look to for more help on what it is you offer as a coaching service.

The next mistake is to rely on social media alone to grow your business.

But at the end of the day, the social media platforms you use are not your own platforms. That’s why you need to think about them as part of a multi-channel approach. You have your different client acquisition channels — your email list, your social media channels, and maybe some other acquisition channels down the line, like advertising.

They work together to bring leads and clients to you. But you shouldn’t rely on just ONE of these for your business.

Mistake #3: They overwhelm themselves

The third mistake is to overwhelm yourself to the point where you don’t get things done.

Something I do is I will reshare content from my different channels because not everyone is on every one of my channels.

And so if you’re feeling overwhelmed, that’s something you can do.

I also don’t try to be everywhere at once. I started out on Facebook and around that same time, I started to build my email list. Over the years, I added on Instagram, YouTube, and more.

Choose one platform, master it, and get really good at it before you move on to other platforms. It’s better to have one channel where you’re doing well and where people love to connect with you versus trying to do all of them.

Now that you know which mistakes to avoid, it’s time to look at what content you should create for each platform to get engagement and, yes, sales.

But remember:

Social media was not built to help you grow your business and make sales.

The way you use social media has to be aligned with what social media was intended to do.

Think about how YOU use social media. You probably check your Instagram feed or Facebook updates to be entertained, to see what’s going on, and to learn something new.

As a business, think about this:

How can I use social media in that way?

Your content needs to build on these three pillars:

#1: Connect

#2: Entertain

#3: Learn

Really often, I see people posting just about one of these pillars. For example, they’ll post motivational quotes. Or they ask fun, engaging questions (“Tell me a fun fact about yourself”). Or they’ll only share facts.

When I started out on social media, I thought that the more information I would share, the more people would appreciate me. I’d share long and dry posts like this one:

But that’s not all people want. And when I started using more fun pop culture references and shorter, crisper content, people immediately responded so much better:

Use a mix of ways to deliver your content

Written posts will only take you so far, but video content helps you connect with people much faster.

That’s why you need to mix up your content — written content, videos, livestreams…

For example, when I was marketing myself on Facebook, I wrote posts and did livestreams.

While this is one of my newer livestreams, I used to do them from the start!

Also, consistency is key. The more consistently you show up in people’s feeds, the more they will think about you and get interested in what you have to say.

Create a schedule where you deliver different types of content on a regular, daily and weekly basis. Example: One post every day and one livestream every week.

Use different types of content

The way you teach can be mixing in different types of content. Something I’ll do is that I deliver what I want to teach as a series of posts. Or I’ll share tips, stories, or the high-level strategy, depending on what it is I’m teaching and what works best for that topic.

A few ideas for posts are to:

Post content that helps people interact socially with each other. For example: Ask people about their interests.
Post informative content. For example: Share your expertise.
Entertain people. For example: Share fun quizzes and facts.
Share your opinions. For example: Ask a question to get people’s opinion.

You can read more about different social media content types here.

An example post of a more “educational” post.

Ultimately, it all comes down to mixing it up so that people have fun AND they learn about who you are and what you offer.

But once you have content to publish on your social media platform, how do you get your first paying clients? That’s what we’ll look at next.

Social media is a great place to get started fast and don’t have a lot of proof or a reputation built up. It helps you connect with people — and that’s also why I recommend it as a place to start out on.

Granted, you don’t want to rely on social media long-term to get all your clients. But even long-term, social media will help you build and boost relationships with people in your audience.

That said, if you’re looking to find your first few clients, you will probably want to spend some more time on social media.

How do you do it, though?

When I started my business, I didn’t know anything about using social media to get clients.

At this point, I didn’t hang out in Facebook groups with the intention to sell. I just wanted to know more about what I could sell.

That’s why I used to engage with people who posted questions related to what I was hoping to sell (digital advertising). I’d answer their questions and be helpful in any way I could.

At one point, I happened to message this woman who was asking a specific question about ads and I offered to give her advice in return for a market research call. She said yes and so we hopped on a call.

Over the next two weeks, she messaged me with a bunch of follow-up questions.

During those weeks, she got so much value so she ultimately messaged me and asked if we could work together.

I ended up offering a $5,000 package, which she said yes to without blinking.

That’s how I got my first paying client on social media — without any sleaziness or salesyness involved. And that’s what I recommend that my clients do as well.

The way I started engaging in social media groups was to make sure I did it every day.

I believe that what’s in your calendar gets done, so I essentially scheduled time to work on my business every day. I’d do this during my lunch hours, in the evening, during weekends…

I recommend you do the same.

Schedule set times when you get in front of your audience on the social media platform of your choice. 3 x 15-minute time slots every day is enough. During the weekend (or when you have more time), you can create content to share.

The important thing to focus on is to create conversations with the people you are connecting with.

You’ll likely not start with a ton of people in your audience and you’ll likely not get a huge amount of engagement from your posts in the beginning either.

But if you do it in the right way, the people you DO connect with will be so much closer to wanting to work with you because they’re getting direct access to you — not reading automated emails or watching scripted webinars.

That’s why it’s so important to remember:

Your posts aren’t one-sided conversations. Create them FOR your ideal clients and create them to initiate conversation.

And besides publishing posts and doing livestreams, search for conversations in groups you engage in. For example, if you’re a health coach for busy professionals, you might search health-related groups for things like:

“Busy”

“Healthy lunch”

“No exercise”

Once you find those conversations, you can start answering people’s questions and giving your insights.

How do you eventually turn people into paying clients?

Well, that’s probably not how you want to think about it. Because not every person you talk to will buy from you, so your sole focus shouldn’t be “I’m going to make a sale with this person.”

Instead, approach it from the perspective of “This person might or might not end up buying from me. But I’m learning so much from talking to people and ultimately, this will help me create a really great offer people want to buy.”

Now, actually transitioning to a sale can be very natural.

People might ask you how they can work with you. Or after engaging with someone for a while, you might ask if they want to learn more about how you can work together.

Something I did myself and I recommend my clients do when they don’t have any testimonials or “proof” is to give a free 15-minute coaching call for free. I call this the “Taster Technique” because what it does is it gives your potential clients a taste of what it is to work with you.

During that call, they first get the free coaching where you give them ONE “aha.”

Then, you say, “Would you like to talk more about how we can work together?”

Now you know how to use social media for coaches.

But how do you use the social media platform of your choice?

Here below, you get in-depth guides for different social media platform. But remember: Choose ONE platform and start by mastering that platform. THAT’s the secret to getting coaching clients on social media.

Facebook for Coaches

Facebook Ads for Coaches

Instagram for Coaches

LinkedIn for Coaches

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Want to get started right away?

There you have it. Now you know how to use social media for coaches.

What it comes down to is building relationships that build up trust and interest. By taking these steps consistently, you’ll sign up clients faster than you think.

But mastering social media is just one part of building your coaching business.

How do you build a sustainable and profitable business?

That’s what you’ll learn in my free blueprint on how to grow a six-figure coaching business:

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

The post How to Use Social Media for Your Coaching Business [Updated] appeared first on Luisa Zhou.

The Ultimate List of Social Media Marketing Statistics in 2022 (Updated)

Luisa Zhou — Fri, 09 Oct 2020 13:52:18 +0000

What are the must-have social media marketing statistics?

Social media can have a huge impact on most businesses. But exactly how big?

Today, you get the most important social media statistics in 2022 to determine where your audience hangs out, how you can reach them, and how you can turn them into loyal fans and paying customers.

Let’s dive right in.

Facebook Statistics

Instagram Statistics

YouTube Statistics

Pinterest Statistics

LinkedIn Statistics

Twitter Statistics

Other Social Media Platforms

Social Media Buyer Behavior Statistics

Why exactly is social media so important? Simple, because 5 billion people use the internet, out of which 4.65 billion are active social media users. (Statista)

I myself grew my business with social media. And countless other people have done the same.

Social media is a place where you reach your target audience more effectively than ever before. With a few clicks, you can talk to them in Facebook groups, send an Instagram Live, or use attractive pins to get people to click-through to your website.

But how many people buy on social media? What increases (or decreases) engagement on social media? What works and what doesn’t?

Here are the most important social media marketing statistics you need to know right now.

(By the way, don’t miss my guide on how to use social media for business.)

Facebook Statistics

First up: Facebook statistics. If you’ve been wondering who uses Facebook, how to create ads that work for the platform, or how to increase engagement, here you go. These statistics and data-driven studies show you what works and what doesn’t on Facebook.

There are 2.7 billion active Facebook users worldwide in 2020. (Statista)
Most users are in India, the United States, and Indonesia, followed by Brazil, Mexico, and the Philippines. (Facebook)
44% of users are women and 56% are men. (Facebook)
The biggest user group is between 25-34 years old (32%). 18-24-year olds account for 23% of users, 35-44-year olds make up 19% of users, and 12#% of users are 45-54. 8% are 55-64 and 6% are 65+. (Facebook)
In the US, the fastest-growing user group is people aged 50-64. (Gallup)
80% of Facebook users use it only on their mobile devices. 19% use it on their mobile and desktop and 2% use desktop only. (Facebook)
74% of people who earn more than $75,000/year use Facebook. (Pew Research Center)

74% of people with one or more college degrees use Facebook. (Pew Research Center)
73% of urban adults use Facebook. 69% of suburban and 66% of users are on the platform. (Pew Research Center)

Facebook ad statistics

The average cost-per-click (CPC) across industries is $1.86. (Small Fit Business)
The average cost-per-thousand-views (CPM) is $11.19. (Small Fit Business)
According to OkDork, ads convert people to buyers at 0.1-0.2%. (OkDork)
The average click-through rate (CTR) is 0.89%. (Small Fit Business)
The average conversion rate (CR) is 7.75%. (Small Fit Business)
That same OkDork test shows that ads convert to email subscribers at 20%.
Adding stories to feed campaigns by using placement optimization can result in a 21% increase in brand lift. (Facebook)
An experiment by AdEspresso showed that mobile ad placements outperform desktop ads by 45%. (AdEspresso)
By adding a call to action (CTA) button to ads, clicks can increase 2.85x. (NextRoll)
The top CTA button for click-throughs is “Learn more,” followed by “Shop now,” “Download,” “Sign up,” and “Book now.” (NextRoll)
However, according to an AdEspresso test, “Learn more” got a 22.5% higher click-through rate than “Sign up.” But “Sign up” outperformed “Learn more” by 14.5% when it came to conversions. (AdEspresso)

Facebook video statistics

Video gets 59% more engagement than other post types. Video outperforms photos by 73%. (BuzzSumo)
The optimal length of a Facebook video is between 3-5 minutes. (BuzzSumo)
Out of 100 million videos, the most popular topic is food, followed by fashion and beauty, animals, DIY, and humor. (BuzzSumo)
65% of people in the US say they came across videos on Facebook spontaneously. (Facebook)
35% of users say they watch videos on Facebook multiple times per day. (Facebook)
65% of people surveyed say they watch videos on Facebook every day. (Facebook)
90% of people say they watch videos on Facebook to discover new points of interest.
94% of people surveyed in the US who watch a publisher video on Facebook report sharing it. (Facebook)

Facebook group statistics

1.4 billion people use Facebook groups. (Facebook)
A survey of people aged 18-24 shows that users are happy to welcome brands into groups, as long as brands provide a genuine value exchange. (Facebook)

Facebook engagement statistics

73% of users use Facebook daily. (Statista)
The average time users spend on Facebook during each visit is 6 minutes 23 seconds. (eMarketer)
The main reason people use Facebook is to keep in touch with friends and family (88%). On second place, people want to get entertainment (33%). 23% use the platform to get news and 17% use it to follow brands and companies. 11% use it to strengthen their professional network. (Statista)

Based on 777 million posts, the most engaging content types on Facebook are: video, questions, photo, giveaway, links, and coupons (in that order). (BuzzSumo)
The best times to post on Facebook is between 9pm-11pm EST. The best day to post is Sunday and the next best day is Saturday. (BuzzSumo)
The optimal length of a Facebook post is no longer than 50 characters. (BuzzSumo)
People share information on Facebook for five reasons. (NYT)
- Delight others with valuable & entertaining content
- Identify and present ourselves to others,
- Foster relationships,
- Self-fulfillment,
- Spreading the word about issues, products & brands
An analysis of 100 million posts showed that using emotional phrases in headlines works best in driving engagement (for example: “give you goosebumps,” “is too cute,” and “can’t stop laughing”). Other engaging headlines evoke curiosity (“what happened next” and “top X ways to”, “this is why,” and “the reason to”). Quizzes and tribal headlines (“15 things only parents will know”) are also engaging Facebook audiences. (BuzzSumo)
The worst performing headlines include words like: “control of your,” “your own business,” “work for you,” and “the introduction of.” (BuzzSumo)

Instagram Statistics

You know Instagram is getting bigger by the day, but you might not know just how powerful Instagram is for your marketing. Here’s what you need to know about Instagram, Instagram ads, using video on Instagram, and more.

Instagram hosts more than one billion monthly active accounts. (Facebook)
The US has the most Instagram users. (Statista)
37% of US adults use Instagram. (Pew Research Center)
31% of users are male and 43% are women. (Pew Research Center)
67% of 18-25-year-old US adults, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and 8% of 65+ year-olds use Instagram. (Pew Research Center)
72% of US teens use Instagram. (Pew Research Center)
42% of people who make $75,000/year use Instagram. (Pew Research Center)
43% of people with at least one college degree use Instagram. (Pew Research Center)
42% of users use Instagram several times a day. (Pew Research Center)

67% of 18-24 year-olds use Instagram multiple times per day. The next biggest age group are 25-34 year-olds (60%). (Facebook)

Instagram ad statistics

The average cost-per-click across Instagram is around $0.70-$0.80. (AdEspresso)
Cost-per-click is slightly higher for women than for men. (AdEspresso)
Tuesday and Wednesday seem to be the days with the highest cost-per-click. (AdEspresso)
Instagram users want to see the following types of ads. (Instagram)
- Less than 15 seconds (36%)
- 15-30 seconds (32%)
- 30-60 seconds (24%)
- Relate to them (31%)
- Suited for the Instagram feed (31%)
- Suited for Instagram Stories (29%)

Instagram video statistics

500 million people watch Instagram Stories daily. (Instagram)
The platform has seen an 80% increase in the time users spend watching video on the platform. (Instagram)
More than 60% of Stories are sound-on. (Facebook)
One-third of the most viewed Stories on Instagram are from businesses. (Instagram)

19% of users watch Instagram Stories from the beginning to the end. (Mention)
People use Instagram Stories to see what friends are doing at the moment and to see unfiltered, authentic content. They also watch stories to see playful and funny content. (Instagram)

Instagram engagement statistics

Instagram’s median engagement rate is 1.6x (17x higher than Facebook posts). (Rival IQ)
Image posts receive 27.55% more likes than permanent video posts and 13.55% more likes than carousel posts. (Mention)
Image posts get the most comments. Video posts get the second-most comments and carousel posts come in on third place. (Mention)
However, according to AdWeek, Instagram videos get 2x more engagement than posts. (AdWeek)
Tagging 1-3 people in your posts will return the highest amount of likes and comments. (Mention)
Including faces in a post gets 38% more likes than those without. (Georgia Tech)
Posting more frequently on Instagram does not mean more engagement. (Rival IQ)
Captions that are 1,000-2,000 characters long get the most engagement, followed by captions that are 500-1,000 characters long (includes hashtags). (Mention)
The best time to post on Instagram is at 12pm in your local time. (Mention)

Major brands post to Instagram an average of 1.5 every day. (Buffer)
There doesn’t seem to be any connection between the number of hashtags used and engagement. (Mention)
Posts with an average of 5.44 hashtags have high engagement. (Mention)

YouTube Statistics

How well does YouTube work? Here are data and numbers that show you who uses YouTube, how effective YouTube marketing is, and how well YouTube ads work.

There are 2+ billion YouTube users. (YouTube) This makes Youtube the second largest search engine in the world.

One billion hours are watched every day on YouTube. (YouTube)
73% of US adults use YouTube. (Pew Research Center)
16% of the site’s traffic comes from the US. (Alexa)
On mobile alone, YouTube reaches more 18+-year old adults during prime time than any cable network during an average week. (Think With Google)
500 minutes of video are uploaded to YouTube every minute. (Statista)
32% of users use the platform every day (versus 49% who say they use it less often). (Pew Research Center)
25% of YouTube users say they use the site daily. 58% say they use it less often. (Pew Research Center)
78% of men in the US use YouTube, while 68% of women use the platform. (Pew Research Center)
91% of US adults aged 18-29 use YouTube. 87% of people aged 30-49 and 70% of people aged 50-64 use it. Only 38% of people who are 65+ use YouTube. (Pew Research Center)

83% of people who make 75,000+/year use YouTube. (Pew Research Center)

YouTube ad statistics

Customers of specific brands were 15% more pleasantly surprised when they saw more relevant ads based on better signals. (Think With Google)
People who hadn’t considered a brand as a top choice were 21% more curious after having seen more relevant ads. (Think With Google)
Fostering emotional connection by understanding underlying needs was 16% more important to brand love and trust. (Think With Google)
29% of marketers say that pre-roll (skippable) video ads are the most effective ads on YouTube. (PPC Hero)

YouTube engagement statistics

Almost 4x as many people prefer watching video on YouTube as on less video-centric social media platforms. (Think With Google)
YouTube site visitors spend, on average, 16 minutes and 22 seconds during each visit to the platform. (Alexa)
7/10 people watch videos horizontally when watching videos on their phones. (Think With Google)
3/4 adults watch YouTube at home on their phones. (Think With Google)
On average, each visitor goes through 8.89 page views per visit. (Alexa)
10% of the most popular YouTube videos draw 79% of the views. (Pew Research Center)
81% of YouTube users say they at least occasionally watch the videos that the algorithm recommends to them. (Pew Research Center)
YouTube confirms a number that’s close: 70% of the time people spend watching YouTube is based on the YouTube algorithm’s recommendations. (Cnet)
Half of US adults who use YouTube say the site is very important for them to figure out how to do things they haven’t done before. (Pew Research Center)
51% say they’re using YouTube to figure out how things are done, 28% say they’re just passing time on YouTube, 19% say they use YouTube to decide whether to buy a product or not, and 19% use it to understand things that are happening in the world. (Pew Research Center)

The most popular content categories are: comedy, music, entertainment/pop culture, and “how to.” (Think With Google)
According to a study of 1.3 million YouTube videos, a video’s comment count, views, likes, shares, and quality (HD) strongly correlate with higher rankings. (Backlinko)
The average length of a YouTube video that ranks on the first page is 14 minutes 50 seconds. (Backlinko)
Keyword-rich video tags and an exact keyword match in the title have a small impact on rankings. However, keyword-optimized descriptions don’t seem to have any correlation with rankings. (Backlinko)
Videos that feature children draw three times more engagement than other types of videos. (Pew Research Center)
When people decide what to watch, relating to their passions is 3x more important than if the content features a famous actor and 1..6x more important than if the production is high quality. (Think With Google)
A Google survey showed that 60% of YouTube users who had watched YouTube videos in the past 24 hours had watched something that related to their interests. (Think With Google)
Between 2016-2018, watch time for “shop with me” videos grew 10x on mobile, “does it work” videos grew 12x, and “everything you need to know” video grew 2x on mobile. (Think With Google)
50,000 years of product review videos were watched on mobile between 2016-2018. (Think With Google)
YouTube users are 3x more likely to prefer watching a YouTube tutorial video than reading the product’s instructions. (Think With Google)
In 2018, 70% of millennial YouTube users watched YouTube to learn how to do something new or learn more about something they’re interested in. (Think With Google)
81% of parents find content on YouTube for their children. (Pew Research Center)

Pinterest Statistics

If you’re wondering about Pinterest and whether it will work for you, look no further. These statistics show you exactly who is using Pinterest and why and how effective Pinterest is at driving sales.

Pinterest has 416 million monthly active users. (Statista)
28% of US adults use Pinterest. (Pew Research Center)
35% of people aged 30-49 use Pinterest. 34% of people aged 18-29 and 27% of people aged 50-64 use it. (Pew Research Center)

Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). (Pew Research Center)
41% of people who make $75,000/year use Pinterest, compared with 27% of those who make $30,000-$74,999 and 18% of those who make less than $30,000. (Pew Research Center)
38% of those with at least one college degree use the platform. (Pew Research Center)
30% of people who live in cities and 30% of people in the suburbs are Pinterest users. Of rural inhabitants, 26% use Pinterest. (Pew Research Center)
Pinterest is the third-largest social media platform in the US. (NYT)
85% of pinners are on mobile. (Pinterest)
8/10 moms are pinners. (ComScore)
However, 40% of US dads use Pinterest. (Pinterest)

Pinterest ad statistics

The number of advertisers on Pinterest doubled in 2019. (Pinterest)
The platform’s users say ads on Pinterest are 1.4x more relevant than on other platforms. (Pinterest)

Promoted pins that align with life moments and holidays get 22% more sales. (Pinterest)

Pinterest engagement statistics

In 2018, there were 175 billion pins saved to 4 billion boards. (QZ)
More than half of pinners who open Pinterest every month visit the platform every week. (QZ)
Most of the engagement happens when people scroll through Related Pins on the platform. (QZ)
The average pinner makes eight searches on the platform each month. That means that two billion searches happen on Pinterest every month. (QZ)
98% of pinners have tried something they found on the platform. (Pinterest)

The longer a pin is published on Pinterest, the more engagement and impressions it gets. (Pinterest)
11pm is the most active time for pinning (6% of pinning happens then). (RJ Metrics)
Searches on Pinterest Lens (Pinterest’s visual search tool) increased by 170% between 2017-2018. (Pinterest)
The best-performing pins are beautiful, actionable, and interesting. (Pinterest)

LinkedIn Statistics

The platform has 706 million users. (LinkedIn)
27% of US adults use LinkedIn. (Pew Research Center)
The US is also the country with the largest audience size on the platform. (Statista)
37% of people aged 30-49 use LinkedIn. 28% of people aged 18-29, 24% of people aged 50-64, and 11% of people aged 65+ use the platform. (Pew Research Center)

49% of people who make at least $75,000 are on LinkedIn. (Pew Research Center)
51% of people with at least one college degree are on the platform. (Pew Research Center)
180 million users are senior-level influencers, 63 million are decision-makers, and 10 million are C-level executives. (LinkedIn)
There are 30 million companies on the social media platform. (LinkedIn)

LinkedIn ad statistics

Cost-per-lead is 28% lower compared to Google Adwords. (LinkedIn)
The social media platform’s lead conversion rates are 3x higher than other major ad platforms. (LinkedIn)

LinkedIn engagement statistics

Not very surprisingly, the main reason people are on LinkedIn is to strengthen their personal network. (Statista)
Content shared on this social media platform was up nearly 50% year-over-year in June 2020. (LinkedIn)
Since March 2020, livestreams have increased by 89%. (LinkedIn)
In Q2 of 2020, sessions increased by 22% year-over-year. (LinkedIn)
57% of users use LinkedIn on mobile. (LinkedIn)
Content on the platform gets 9 billion impressions. (LinkedIn)
LinkedIn is 3x more trustworthy for delivering worthwhile content compared to other social media platforms. (LinkedIn)

Sponsored InMail has a 52% open rate. (B2B Marketing)
The platform is seen as the most trusted network. (Business Insider)
The most engaging LinkedIn posts are published on Wednesdays between 8am-10am and noon, Thursdays at 9am and 1pm-2pm, and Friday at 9am. (Sprout Social)

Twitter Statistics

Does Twitter marketing work? If you’re wondering if/how Twitter marketing will result in sales, take a look at these studies and statistics. This is how well Twitter drives engagement and customers, if Twitter ads work, and how to use Twitter to grow your brand.

Twitter has 330 million monthly active users. (Statista)
25% of Twitter users visit Twitter every day. (Pew Research Center)
Twitter’s biggest audience is in the US. (Statista)
22% of US adults use Twitter. (Pew Research Center)
38% of those who are 18-29 years old use Twitter in the US. 26% of 30-49 year-olds, 17% of 50-64 year-olds, and 7% of 65+ year-olds use the platform. (Pew Research Center)

31% of those who make more than $75,000/year use Twitter. (Pew Research Center)
32% of people with at least one college degree use Twitter. (Pew Research Center)
26% of people in cities, 22% of people in suburbs, and 13% of people in rural areas use Twitter. (Pew Research Center)

Twitter ad statistics

Twitter ad engagement increased by 23% in 2019. (Twitter)
Cost-per-engagement decreased 12% in 2019. (Twitter)
Twitter ads with video are 50% cheaper in cost-per-engagement. (Twitter)
Twitter users spend 24% more time with ads from creators (influencers with a broad reach and artists) as opposed to directly from brands. (Twitter)
People spend 26% more time viewing ads on Twitter than on other leading social media platforms. (Twitter)

Twitter engagement statistics

According to Alexa, Twitter users spend, on average, 12 minutes 57 seconds in a single session on Twitter.
According to Statista, this number is 3 minutes 53 seconds on mobile. (Statista)
The leading reason people use Twitter is to get news. (Statista)
The most followed Twitter user is Barack Obama. (Statista)
90% of Twitter video views happen on mobile. (Twitter)
It is the leading platform for discovery with 79% saying they like to discover what’s new. (Twitter)

Three in four say that they first look to Twitter users to learn more about a topic. (Twitter)
The same survey shows that Twitter users are perceived as trustworthy, well-informed, generous, and intelligent. (Twitter)

Other Social Media Platforms

What about platforms like Snapchat and Reddit? Are they worth marketing on? Here’s a quick overview of what those platforms are all about.

Snapchat

24% of US adults use Snapchat. (Pew Research Center)
62% of 18-29 year-olds use Snapchat. At the same time, only 25% of people aged 30-49 use it. 9% of people aged 50-64 and 3% of people aged 65+ are on Snapchat. (Pew Research Center)
46% of Snapchat users visit Snapchat every day. (Pew Research Center)
22% of people who earn more than $75,000/year use Snapchat. (Only Reddit has a lower number of users in this demographic.) (Pew Research Center)
As users on Snapchat are younger than on most other social media platforms, only 20% of those with at least one college degree use Snapchat. (Pew Research Center)
29% of people in cities use Snapchat and 20% of people in both suburban and rural areas use it. (Pew Research Center)

11% of US adults use Reddit. (Pew Research Center)
There are almost 2x more men than women on the platform in the US (15% of US men use it versus only 8% of US women). (Pew Research Center)
22% of people aged 18-29, 14% of people aged 30-49, 6% of people aged 50-64, and 1% of people aged 65+ use Reddit. (Pew Research Center)
15% of people who make at least $75,000/year use the platform (the lowest rate out of all other social media platforms that Pew researched). (Pew Research Center)
15% of those with at least one college degree use the platform. (Pew Research Center)
13% of people in suburban areas are Redditors. That number is 11% in urban areas and 8% in rural areas. (Pew Research Center)

Social Media Buyer Behavior Statistics

Who converts to buyers on social media and why? These social media marketing statistics show you everything you need to know about reaching your customers on social media and the platforms that are most effective for your marketing efforts. Read on!

Facebook products

57% of brands believe stories across Facebook’s products (Facebook, Instagram, and WhatsApp) are “somewhat effective” or “very effective.” (Buffer)
38% of people surveyed have talked to someone about a product or service after seeing it in stories. (Facebook)
31% of people surveyed have gone to a shop to buy a product or service after seeing it in stories. (Facebook)
People said that they’re most interested in seeing stories from brands that are: (Facebook)
- Quick and easy to understand: 52%
- Feature sales and promotions: 50%
- Introduce new products: 47%
- Feel real: 46%
- Offer tips and advice: 46%
58% of people surveyed say that they have browsed a brand’s website to get more information after seeing a product or service in stories. (Facebook)
One in two people surveyed says that they have visited a website to buy a product or service as a result of seeing it in stories. (Facebook)

Instagram

One in three or 39% of Instagram users says they are more interested in a brand or product after having seen it in Instagram Stories. (Instagram)
People say that Instagram Stories bring them closer to brands. (Instagram)
200 million+ Instagram users visit at least one business profile every day. (Instagram)
80% of Instagram users follow at least one business. (Instagram)
Over 150 million Instagram users use Instagram Direct to communicate with a business every month. (Instagram)
According to a Facebook survey, 79% of users say they search for more information after having seen a product or service on Instagram. (Facebook)
The same survey shows that 65% visit the brand’s website or app after seeing a product or service. (Facebook)
46% made a purchase after seeing an Instagram post about a product or a service. (Facebook)
Similarly, 37% visited a retail shop. (Facebook)
And 31% followed the brand’s account online. (Facebook)
29% talked to someone about it. (Facebook)
54% of people say that they made a purchase either in the moment or after seeing a product or service on Instagram. (Facebook)
A Facebook survey shows that 83% say they discover new products or services on Instagram. (Facebook)
Instagram itself puts that number at 60%. (Instagram)
81% of Instagram users research products or services on the platform. (Facebook)
That same survey showed that 80% decide whether to buy a service or product. (Facebook)
42% say Instagram content can help them discover products or services. (Facebook)
44% say Instagram content can help them find new information about a product or service. (Facebook)
41% say that brand content on Instagram helps them research a product or service. (Facebook)

YouTube

Watch time for YouTube videos on “which product to buy” doubled between 2017and 2018. (Think With Google)
80% of people who said they watched a YouTube video about a product they were planning to buy did it at the beginning of their shopping process. (Think With Google)
19% of YouTube users use it to decide whether to buy a product or not. (Pew Research Center)
Over 90% of people around the world say they discover brands and products on YouTube. (Think With Google)
70% of shoppers say they are open to learning about products from brands on YouTube. (Think With Google)
Almost two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. (Think With Google)
40% of global shoppers say they have purchased products they discovered on YouTube. (Think With Google)

90% of weekly pinners make purchase decisions on Pinterest. (Pinterest)
The average pinner spends 29% more than other households. (QZ)
78% of pinners think that content from brands is useful. (Pinterest)
A 2019 survey by Pinterest shows that three-quarters of pinners are “very interested” in new products. (Pinterest)
77% of weekly pinners say they discover new brands on Pinterest. (Pinterest)
83% of pinners have made a purchase based on brand content. (Pinterest)
48% of pinners see shopping and finding new products as a priority (compared with 4-14% on other platforms) (eMarketer)
Pins that show a product or service in action get 67% more sales. (Pinterest)
The average order value of sales that come from Pinterest is $50. (9% higher than on Facebook). (Shopify)

LinkedIn is rated the #1 platform for B2B lead generation. (LinkedIn)
89% of B2B marketers use it to get leads. (LinkedIn)
4 out of 5 LinkedIn members drive business decisions. (LinkedIn)
It’s audience has 2x the buying power of the average web audience. (LinkedIn)

Twitter

In a survey by Twitter, half of those surveyed said that a Twitter user made them aware of new brands and products. (Twitter)
One in two said that Twitter users helped them become more familiar with different aspects of a product. (Twitter)
Nine in ten said they changed their opinion about a purchase because of the advice they received from someone they knew on Twitter. (Twitter)
60% of Twitter users like more inclusive brands. (Magna/IPG Media Lab/Twitter)
53% of people on Twitter are more likely to be the first to buy a new product. (Twitter)

Over to you!

There you have it. Now you have the 200+ most important social media marketing statistics.

I’d love to hear from you:

Is there a statistic here that surprised you?

If yes, let me know in the comments below.

The post The Ultimate List of Social Media Marketing Statistics in 2022 (Updated) appeared first on Luisa Zhou.

How to Get Clients Online Using Social Media in 2024

Luisa Zhou — Wed, 29 Aug 2018 21:44:23 +0000

How do you get clients online for your coaching business, and without being salesy or pushy? I know it can feel really frustrating and overwhelming.

At this point, I’ve helped over 1,000 new coaches build their coaching businesses and go from employee to entrepreneur, so I know what strategies work, and that’s what I’m going to show you in this video today.

CLICK HERE TO WATCH THE VIDEO directly on YouTube.

Tip #1 LOCATION, LOCATION, LOCATION

Alright, so let’s talk about tip #1, WHERE you are promoting on social media. This might seem obvious, but you’d be surprised how many new coaches miss this! That’s because you need to be promoting where your ideal clients are hanging out, not where YOU like to hang out!

For example, if you’re a career coach, you need to be on LinkedIn, if you are a college admissions coach, you should be on those online forums where parents gather to talk about school, and if you are a health coach, Facebook groups are a great place to find your clients.

It’s all about finding the TOP place where your clients are hanging out. Otherwise, no matter how great your content is, they won’t be able to see it!

Now that we’ve got that covered, let’s talk about your CONTENT…

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Tip #2 THE ENGAGEMENT FORMULA

Tip #2 is the engagement formula that I’ve been using since the beginning of my business and that I recommend all of my students use as well.

You can’t just put out some content and expect people to respond.

Everyone is busy and they have a lot of stuff going on in their lives, just like you do. So if you just write some random content, it’s very possible you’re going to get crickets.

Comment below if you’ve felt like that before! That you’re putting out great stuff, but you aren’t getting any responses!

This engagement formula though will grab their attention, KEEP it, and make it EASY for them to engage with you.

And that formula is…

Attention + Value + Call to Action

And here’s one of my example posts to show you.

You always want to start with an attention-grabbing header. This can be a question, a joke, a story, or a surprising fact.

After you have their attention, it should lead into the value you wanted to share in your training. Share it in an easy to read, simple way, and then,

end your piece with a call to action that gives the reader something to do.

It can be as simple as answer this question, respond and let me know what you think, or even, go off and do this specific thing. Something that helps them remember what you just shared.

This powerful formula keeps your content simple and attention-grabbing. This is so important as we’re all so busy nowadays and have such short attention spans. You’ll stand out so much more on social media, if you follow this formula.

Tip #3 USE RELATIONSHIP BOOSTERS

The next tip I have for you is to use social media to build actual relationships. Don’t go to a forum, post and leave, and expect people to magically engage with your content even though they don’t know you!

Social media is all about connection.

There are lots of fun ways to do this, including fun ice-breaker games like 2 truths and a lie. Where you share 3 statements, one of which is a lie, and have people guess which one is the lie.

This is something I had my students do a while back and it was one of my highest engagement prompts ever.

Or asking personal questions like this example bestselling author Gretchen Rubin asked of her audience for their personal preference.

This builds your relationship with people so that when you start talking about your content and your offer, they’re thinking…oh yeah, I know you a bit, alright let me read what you’re talking about, and they’re way more interested.

Tip #4 BE TARGETED

And finally, after you’re starting to build relationships and engagement from using these tips, you want to make sure all that attention isn’t wasted.

That means that when you share content using the engagement formula we just talked about, make sure that it’s related to what you do in your business so that people know exactly what you help them with.

That includes reaching out and answering questions related to your area of expertise.

Searching for keywords related to what you do so that you can be focused.

And of course in the content you’re sharing using the engagement formula, make sure that it showcases your expertise on your topic.

And remember, it’s about quality, not quantity.

If you are being targeted, and are focusing on building real relationships, that’s going to help you get your first or next client MUCH faster than trying to write a whole bunch of posts just for the sake of writing a whole bunch for them.

For example, when I was starting out in my first online coaching business a few years ago, doing digital advertising consulting because that’s what I was doing in my job, I saw someone asking questions about facebook ads. So I messaged her and said, hey, this is what I do in my job, I’m happy to answer your questions if you’re open to helping me with some market research.

I wasn’t trying to sell her anything, I was just trying to connect with someone and understand my market. So I gave a lot of value, built a real relationship, and she actually ended up asking ME how she could hire me.

And that’s how I got my first ever paying client within 2 weeks.

So those are my best tips for using social media to get coaching clients. And I know these tips will work really well for you too. And here’s what’s even better…

I have another video that goes specifically into how to get your first paying coaching client. I’m going to share the top strategy that’s helped over 1,000 of my students get their first paying coaching clients, from scratch, often in just a few weeks. So make sure you check it out if you want to get your first paying coaching client SOON and starting making that impact that you know you’re destined for.

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

The post How to Get Clients Online Using Social Media in 2024 appeared first on Luisa Zhou.

Social Media for Business: The Best Platforms & Tips

Luisa Zhou — Mon, 20 Nov 2017 23:28:47 +0000

Want to know how to use social media for business the RIGHT way?

With social media, you can do things like…

Build a loyal audience
Expand your reach
Make more money
Grow an incredibly profitable business

But there’s a LOT of advice out there about how to grow your business on social media that just doesn’t work.

Maybe you’ve heard people say things like:

“Post 4-5 times a day”
“Send a lot of private messages”
“Run a bunch of ads”

Those strategies typically lead to burnout, NOT results.

What does work? That’s what you’ll learn in this post.

What is social media for business?
How to use social media for business
Benefits of using social media
Best social media platforms for businesses
How to develop a social media marketing strategy
Social media marketing tips
The best social media marketing tools
Social media marketing courses
Social media marketing services

First off, let’s start with a definition of what social media marketing is.

Using social media for your marketing means harnessing platforms (like Instagram, Facebook, and so on) to do things like:

Increase business revenue
Drive traffic to your website
Build brand recognition

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Social media has billions of active users, which gives you a unique opportunity to attract potential customers.

Just like Airbnb does here:

Social media is all about using these platforms to build a relationship with your audience.

You use it to:

Publish content
Engage with your audience
Build your brand
Work with influencers
Collaborate with other brands
Deliver customer service
Build PR
Build an employee brand
Research competitors
Run paid ads

As we’ve already touched on briefly, there are several key benefits to using social media for your business, like:

Increasing traffic
Generating leads
Building your brand
Converting people faster

Just a few interesting social media marketing statistics include…

200 million+ Instagram users visit at least one business profile every day. (Instagram)
80% of people who said they watched a YouTube video about a product they were planning to buy did it at the beginning of their shopping process. (Think With Google)
83% of pinners have made a purchase based on brand content. (Pinterest)

But maybe you’re wondering…

“There are so many different social platforms now. Which one should I choose for MY business?”

Let’s talk about it.

Social media platforms are NOT all the same.

So, to maximize your impact, do some research to figure out where your target market hangs out the most.

This will depend on a few different factors, like:

What industry you’re in
How old your target audience is
What platforms your target audience uses the most

For example, if you’re trying to appeal to teenagers or young adults, TikTok is the place to be.

In fact, TikTok is becoming THE most popular social media platform among 10–29-year-olds. And 40% of those users don’t have a Facebook account at all.

On the other hand, if you’re trying to reach an older customer base, Facebook or Pinterest are a much better choice – those are the most popular platforms for people aged 55 and up.

But what are the specific platforms? Let’s take a look at them.

YouTube

Users: 122 million per day

YouTube is the second most visited website in the world. So, whether that means longer, in-depth videos or 20-second Shorts, YouTube is where people of all ages go to be entertained, learn, and discover new interests.

With that said, the largest viewer segment is made up of 25-34-year-olds.

How it’s used:

Deep engagement
How-to’s and tutorials
Advertising

How to get started:

Instagram

Users: 500+ million per day

Instagram is a visual platform. So, people come here to consume and share pictures and videos, keep in touch with friends, and discover new influencers and brands.

And, thanks to features like stories, lives, and reels, it’s a fantastic social media site for businesses – with a big audience. In fact, a whopping 75% of 18-24-year-olds in the US alone use Instagram.

How it’s used:

Inspiring visuals
Short-form videos
Brand collabs

How to get started:

TikTok

Users: 1 billion per month

TikTok revolves around short-form video content (typically 15 seconds to 1 minute long), and it’s WILDLY popular among younger users.

Here, the main features include easy video creation, music integration, editing tools, and an algorithm that curates content for users based on watch history.

How it’s used:

Behind-the-scenes content
Influencer marketing
Educational content

How to get started:

Users: 930 million members

LinkedIn is a professional social platform that’s all about giving individuals and businesses a place to connect, network, and share content. So, it’s a great way to develop business, recruit talent, and build thought leadership.

How it’s used:

Lead generation
Networking
Content marketing

How to get started:

X (Twitter)

Users: 368 million per month

X (formerly Twitter) lets users share short-form texts, links, and videos. Basically, it’s a hub for discovering the latest news and trends that’s most popular among 25-34-year-olds.

Here, users can follow, retweet, and engage in conversations on all kinds of topics.

How it’s used:

Brand promotion
Market research
Content sharing

How to get started:

Users: 450+ million per month

On Pinterest, users can discover and save images and videos (“pins”) to virtual collections (called “boards”). Here, the focus is on finding inspiration and ideas on topics like home decor, fashion, and recipes, and 76.2% of users are women.

How it’s used:

Collaborations and group boards
Promoted pins
Content sharing

How to get started:

Snapchat

Users: 293+ million per day

Snapchat is a messaging app that’s known for its auto-deleting messages and features like stories and filters that cater to a younger demographic. In fact, 65% of U.S. 15-29-year-olds who use the internet are on Snapchat.

How it’s used:

Influencer collaborations
User-generated content
Sponsored lenses and filters

How to get started:

Google Business Profile

With Google Business Profile, you can increase your local business’s visibility in search results by providing basic info, like:

Your business address
Hours of operation
Contact info
Reviews

This makes it a lot easier for people to find you, and you can track your business performance over time.

How it’s used:

Optimized business visibility
Customer messaging
Reviews

How to get started:

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Listen: Randomly posting to social media or buying followers or playing games to “hack” your way to success doesn’t work.

To see real results, you need a plan. Here’s what you should do:

Know your target audience

I touched on this briefly above, but this point is really important. To have an effective social media strategy, you need to know your audience.

Because here’s the thing…

If you don’t know who your audience is, you won’t know how to reach them on social media.

So, that’s why you have to figure out:

Who you’re trying to attract
Where they hang out online

Then, focus on growing on ONE platform at a time.

Why just one platform?

Let me explain…

A lot of people think the best way is to sign up for ten different accounts and post the same content across the board – without doing their research to find out what kinds of content work best on different platforms.

And then… crickets.

They don’t get any traction.

That’s because to grow sustainably, you have to master one platform at a time.

Again, since every social media platform is different, you can’t use the same approach for each and expect to succeed on all of them.

For example, reels are popular on Instagram, but text-based content is more common on LinkedIn.

Instead of signing up for more accounts than you can handle and trying to grow on all of them, take it one step at a time.

That’s what I did early on, too. I started promoting this business I’m running now on Facebook – specifically in Facebook groups.

I then expanded to Facebook livestreams and Facebook ads, so I really utilized all the ways I could reach my audience on the platform.

That’s not to say Facebook (now Meta) is the right platform for you. This was years ago and the platform has really changed.

But the point is, I didn’t use other social media platforms before I had fully mastered one platform.

So, bottom line:

Know your audience
Find out what their favorite social media platforms are
Pick one
Learn the ins and outs of that platform until you’ve mastered it

And once you’ve followed all of these steps, repeat the last step with other platforms.

Develop content

Initially, you might have a lot of motivation to post a lot. And that’s great.

But… over time, motivation can be hard to maintain.

And here’s the thing:

It’s better to have a consistent system where you post every day or every week rather than a system that constantly fluctuates.

So, first, be consistent when you’re developing content.

And second, use the content formats that get the most engagement on your platform. This might differ from platform to platform, so test different things.

Depending on the platform, you can use text, video, gifs, and so on, so take advantage of that.

Build your brand

As a business owner, you want to create a brand that stands out – especially on social media, where it’s all about being memorable and building relationships.

Okay, but how?

Think about what makes your product or service unique.

For example, maybe you have a unique professional background that your competition doesn’t have. Maybe your “secret sauce” or approach to solving problems makes your brand different.

Or, maybe you’ve studied the market and created an offer that fills a demand – and THAT’S what sets your social media presence apart.

Track your analytics

Once you’ve built your brand, track how your social media marketing is performing.

Here, you want to set goals that push you to do better WITHOUT being so ambitious that you won’t achieve them. So, start small, and set higher and higher goals as you go.

You can use Google Analytics to track social media traffic coming to your website and the platform-specific tools to track your performance on the social media channels.

Have a sales funnel in place

A sales funnel is how you can gradually convert people into customers. So, this doesn’t have to be complicated.

For example, you can create a sales funnel by having a link that people can use to:

Book a discovery call with you
Sign up for your email list
Receive a free PDF that solves a problem they have

Okay, now that we’ve talked about strategy, let’s get into some tips that’ll help you grow faster.

Here’s what you need to know about effective marketing:

Share content people want

When you’re ready to harness social media for business growth, keep this in mind:

Offer what people are looking for, not necessarily what YOU want to post.

Let me explain…

People don’t want to be bombarded with sales pitches when they log on to social media.

That’s what I talk about here:

According to a study, they’re mainly looking for social interaction, information, and a fun way to pass the time.

So, as a business, think of that when you’re creating content. If you offer value, people will be much more likely to want to buy from you.

Sharing a window into your life helps people connect.

Be consistent

I’ve said it before and I’ll say it again: Consistency is key when you’re using social media for business growth.

What I did when I was getting started was I set aside 15-minute time slots three times per day to engage with people on social media.

I also did livestreams every week to connect with my audience and build relationships (and I’ll talk more about relationships in a bit). And during the weekend (I was working a 9-5 back then), I’d create more social media content to share throughout the week.

Diversify your content

Listen: There are plenty of things you can share with your audience.

For example, you could…

Do fun Q&As
Share your expertise on how to solve a relevant problem people have
Tell stories
Talk about your successes and failures

Q&As make you as accessible as a best friend, but also set you apart as an expert.

It all depends on the best way to connect with your audience.

Which leads to the next point…

Build real relationships

Ultimately, people buy from businesses they trust.

And building relationships with your audience is about focusing on them, not your product/service or yourself.

In short, be human. Don’t just post something and immediately log off. What this step really comes down to is engaging with and responding to people.

Offer value

Look: There are PLENTY of ways to offer value. But one way I’ve found helpful is doing weekly livestreams or other video content.

Why videos?

Here are a few benefits:

Videos are really engaging
They’re not super time-consuming (20 minutes is a good length)
They help you connect with your audience on a deeper level and answer specific questions they have

Livestreams are a win-win because you address people’s needs and concerns, you solidify yourself as an expert whom they like and trust, and you can connect with your audience in real-time.

One of my livestreams!

Early on, the majority of my private clients found me after watching a livestream.

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Track your results

Listen: Success doesn’t happen overnight.

When I was a new business owner, it took me a while to gain traction and develop content that worked.

So, here’s the deal… If you’ve been tracking your leads and sales but you’re struggling to get engagement, that’s something you can fix.

Start by re-examining your approach to see if there are things you can do differently, like creating the RIGHT kind of content.

After all, I didn’t get my first clients right away. In fact, it took me quite a few months to build up enough engagement – and a lot of testing and tweaking.

I talk about how to do this here:

Okay, now let’s get into some specific tools you can use to grow your business.

Later: This tool lets you do things like schedule social media posts in advance, create captions and a custom link-in-bio page, and get insights into your analytics
Tailwind: Here, you can plan what to post based on your business, create content, automate posting, and merge your marketing efforts – all in one place
Buffer: With Buffer, you can get hashtag suggestions, save time on scheduling, and collaborate with team members
Sproutsocial: This all-in-one marketing tool lets you easily integrate different accounts so you can manage your marketing efficiently
Canva: Whether you need social media templates or color palette ideas, Canva is a great beginner-friendly graphic design tool to use

Want to take a course to up your social media game? Here are a few options:

Social Media Marketing Certification

HubSpot

If you’re looking to increase your marketing skills (and get certified doing it!) HubSpot’s certification is a great option. Here, you get lessons, videos, and quizzes to test your knowledge as you go through the material.

Price: Free

Social Media Marketing Training

Hootsuite

Hootsuite’s marketing course gives you the tools you need to get better marketing results – immediately. And the best part? It’s an industry-recognized course that marketing strategists helped design, so you’ll learn things that are actually relevant.

Price: $199

Social Media Marketing Mastery

Udemy

If you’re looking for an affordable, comprehensive course, consider this one. Here, you’ll learn how to succeed on specific platforms, like YouTube, Instagram, and LinkedIn.

Plus, you’ll also get access to videos, articles, and other resources – in addition to a certificate of completion at the end.

Price: $34.99

Okay, we’ve talked about how you can get better at social media yourself, but what else is there? Let’s take a look.

Social media marketing agencies

If you want someone to take care of your social media campaigns for you, an agency can do that for you. There are agencies that do organic social media and paid ads or just one of them.

Social media marketing software

As I talked about earlier, there are a lot of tools that can help you boost your social media efforts, like:

Hootsuite
Buffer
Sprout Social
HubSpot
SocialBee

Next steps

So, there you have it! Now you know how to use social media for business growth.

As you can see, there are a lot of resources and strategies that can help you expand your business – and ultimately boost your revenue and visibility.

Want to go deeper?

I created a FREE blueprint that walks you through how to build your own online business with skills you already have in the fastest way possible…Get it now!

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

Read more:

How to Get Clients Using Social Media

How to Get Clients Online

The Best Ways to Attract More Customers

The post Social Media for Business: The Best Platforms & Tips appeared first on Luisa Zhou.

Social Media Archives - Luisa Zhou

Social Media Demographics: The Definitive Guide in 2024

Top social media usage statistics in 2024

General social media statistics

People spend 147 minutes per day on social media

Social media age demographics

Social media gender demographics

Social media demographics in the United States

72% of US adults use social media

YouTube is the most popular social media platform in the US

TikTok demographics and users

TikTok gender demographics

TikTok age demographics

TikTok geography demographics

TikTok income and education demographics

Instagram demographics and users

Instagram age and gender demographics

Instagram geography demographics

Instagram income and education demographics

LinkedIn demographics and users

LinkedIn age and gender demographics

LinkedIn geography demographics

LinkedIn income and education demographics

YouTube demographics and users

YouTube age and gender demographics

YouTube geography demographics

YouTube income and education demographics

Twitter demographics and users

Twitter age and gender demographics

Twitter geography demographics

Twitter income and education demographics

Facebook demographics and users

Facebook age and gender demographics

Facebook geography demographics

Facebook income and education demographics

Snapchat demographics and users

Snapchat age and gender demographics

Snapchat geography demographics

Snapchat income and education demographics

Pinterest demographics and users

Pinterest age and gender demographics

Pinterest geography demographics

Pinterest income and education demographics

Conclusion

How to Use Social Media for Your Coaching Business [Updated]

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

How social media helped me grow my business to 6-figures in my first 4 months in business

Social media will help you start your coaching business

I grew my own business to 6-figures with social media

How to get clients from social media… Even if you’re brand new to coaching

Avoid these social media marketing mistakes

Mistake #1: They sell on social media

Mistake #2: They rely on social media alone

Mistake #3: They overwhelm themselves

Create engaging and converting social media posts

Use a mix of ways to deliver your content

Use different types of content

Use social media to get your first clients

Use social media platforms to give A LOT of value

Turning a conversation on social media into a client relationship

How to use social media platforms for your coaching business

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Want to get started right away?

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

The Ultimate List of Social Media Marketing Statistics in 2022 (Updated)

How social media can make all the difference

Facebook Statistics

Facebook ad statistics

Facebook video statistics

Facebook group statistics

Facebook engagement statistics

Instagram Statistics

Instagram ad statistics

Instagram video statistics

Instagram engagement statistics

YouTube Statistics

YouTube ad statistics

YouTube engagement statistics

Pinterest Statistics

Pinterest ad statistics